PODCAST: Why Brands Should Be Like Kim Kardashian and Embrace Shameless Promotion

Sarah Steimer
AMA Podcast
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Key Takeaways

What? Celebrity branding expert Jeetendr Sehdev points to Kim Kardashian as marketing inspiration.

So what? Shameless self-promotion means transparency in favor of authenticity.

Now what? Marketers and brands should consider showing somevulnerability selves to connect with their audience.

​March 21, 2017

Brands and marketers could take a cue from Kim Kardashian, so argues celebrity branding expert Jeetendr Sehdev.


In his latest book, The Kim Kardashian Principle, Sehdev explains why transparency leads to authenticity, which is an intimate experience that audiences wish to have with their favorite brands. He argues that overexposure, limited editing and flaws are actually good things, despite their sometimes negative connotations.

Sehdev has been featured on Access Hollywood, The Insider and CNN Tonight. He is also a professor of marketing at the University of Southern California.

Sarah Steimer and Zach Brooke chat with Sehdev on the Answers in Action podcast and learn how marketers can take a cue from a Kardashian to better promote their brand. The Kim Kardashian Principle is on sale now.


Don't miss Sehdev's webcast on marketing to millennials with the Kim Kardashian Principle. Register here to reserve your spot for March 27 at 2 pm. If you can't make it, catch it on-demand the next day.

 


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Author Bio:

 
Sarah Steimer
Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.
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