March 21, 2017
Brands and marketers could take a cue from Kim Kardashian, so argues celebrity branding expert Jeetendr Sehdev.
In his latest book, The Kim Kardashian Principle, Sehdev explains why transparency leads to authenticity, which is an intimate experience that audiences wish to have with their favorite brands. He argues that overexposure, limited editing and flaws are actually good things, despite their sometimes negative connotations.
Sehdev has been featured on Access Hollywood, The
Insider and CNN Tonight. He is also a professor of marketing at the
University of Southern California.
Sarah Steimer and Zach Brooke chat with Sehdev on the Answers in Action podcast and learn how marketers can take a cue from a Kardashian to better promote their brand. The Kim Kardashian Principle is on sale now.
Don't miss Sehdev's webcast on marketing to millennials with the Kim Kardashian Principle. Register here to reserve your spot for March 27 at 2 pm. If you can't make it, catch it on-demand the next day.
Recommended For You: