4 Tips to Maximize Your Marketing Career Growth

Jason Erickson
Marketing News
Current average rating    
Key Takeaways

​What? Digital technology has proven valuable to marketing companies. Now, career-minded marketers must improve their digital skill set to become more valuable.

So what? Technological growth is driving the demand for digital strategists who can move quickly, think on their feet and influence the market.

Now what? Marketers should be become specialists instead of generalists and master content leveraging. 

​Oct. 12, 2017

Marketers who want to grow in their career will need to update their skill sets with the digital tools employers desire

 

Our lives see unquestionable value from the evolving technological landscape. Marketing companies have found that digital and social media tools can be key business and revenue generators, allowing the digital space—including marketing tools, mobile and social media—to dominate recruiting decisions.

The gold standard in marketing has become appealing to the sub-40 demographic on mobile platforms—such as websites and social media—with revenue-generating actions like one-click purchasing. The ability for marketers to target these groups with content and messages is currently one of the most in-demand skills in the industry, meaning growth-minded marketers must add these skills to their repertoire. 

Technological growth is driving the demand for digital strategists who can move quickly, think on their feet and influence the market. They have sparked an evolution in the field that shows no signs of dissipating anytime soon.


  Market Research Capabilities AssessmentREAD MORE:
Get Your Personal Guide to Landing a New Job with AMA Job Path

Get a personal resume review, access to an exclusive Slack channel to ask recruiters questions, a free Professional Certified Marketer® exam and other exclusive AMA Job Path resources all in one page. Get started.


Winning the Talent War 

The growth of digital technology has meant digital experts and strategists have moved to the top of marketing organizations’ recruiting list. The key qualities employers are looking for are found in SEO managers, digital marketing directors and social media analysts. 

 

 Rob Farrell Talks Digital Marketing Trends 2017

 

How can these professionals set themselves even further apart? Here are four tips digital experts should keep in mind.

  1. Be an influencer who can think—and move—on your feet: The old plug-and-chug marketing activity that worked in the past is extinct. To keep pace with rapid evolution of news and the frenetic speed of social media, marketers must be fluent in the digital and social spheres. They should be able to leverage these environments as key elements of an impactful marketing role.

  2. Know that content is still king: More than ever, a candidate’s ability to drive, utilize and manipulate content is essential to being seen as a leading marketing professional. Coupled with this, a marketer should be adroit when navigating teams, especially when identifying key areas and members needed to accomplish project deliverables. This is a top “must-have” for many leading employers.

  3. Hone your creative portfolio: Many employers argue that a marketing candidate’s creative portfolio carries even more weight than their resume. Candidates must “show” as opposed to “tell” when it comes to their portfolio. While employers likely put a greater focus on digital expertise, don’t forget to show the collaborative, team-oriented spirit that has long permeated the marketing industry. 

  4. Gain expertise by industry: Specialize, specialize, specialize. Gone are the days when being a generalist was ideal for a marketing candidate. Now, candidates must hone a niche and dive into that area’s specifics, learning the skills necessary to drive a measurable impact. As industries have become more robust, companies have become more willing to ensure candidates are a precise fit for the job. For example, a company will likely keep a marketing expert focused on the residential side of the industry rather than recommend that expert for a position in the commercial space. 

The Future Is Specific and Focused on Impact

With all the technological innovations putting pressure on the marketing industry and its professionals, marketers must ensure they present their experience and credentials to employers in an attractive way. They must rise to meet increasing demands of the industry. 

Now, an incredible amount of information and content can be found from both individuals and companies. With that in mind, an effective marketer now has the job of sifting through this data to identify ways to use it with impact and creativity. 

Wherever the marketer may be on their journey, they’ll be well-served if they specialize, pay attention to their portfolio, stay at the forefront of trends and properly leverage content. The future is certainly bright, but it’s also multi-faceted. Marketers who realize the latter will see a much brighter future. 


Recommended For You:
AMA PCM Digital Marketing Exam What Makes Online Content Viral? Research Shows It's Anger, Shock and Awe.  Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments

AMA PCM Digital Marketing Exam

What Makes Online Content Viral? Research Shows It's Anger, Shock and Awe.

Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments


 ​
 

 Sign Up for Marketing News Weekly

 
Get the best marketing thought leadership delivered directly to your inbox!


​​

Author Bio:

 
Jason Erickson
Jason Erickson is director of Sparks Group’s Creative Division. In this role, Jason is responsible for the oversight and continued growth in the company’s creative and marketing division which includes marketing, digital social media and mobile across all business sectors.
Add A Comment :
 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.