March 14, 2017
The American Marketing Association New York announces four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame
Each year, the Marketing Hall of Fame recognizes industry leaders with a minimum of 10 years experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.
This year’s inductees are Gary Briggs, chief marketing officer at Facebook; Jon Iwata, senior vice president, marketing and communications for IBM; Jim Stengel, former global marketing officer of Procter & Gamble and current president/CEO of The Jim Stengel Company, and Jerry Wind, professor of marketing at the Wharton School.
Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to Facebook, he made contributions at Google, where he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall.
Jon Iwata leads IBM’s marketing, communications and citizenship organization. Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet and Watson.
Jim Stengel is best known for reinvigorating P&G's marketing culture, personally leading the transformation that firmly established P&G as one of the most admired brand-building companies in the world. He left his role in 2008 to pursue The Jim Stengel Company, LLC, a think tank and consultancy.
Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing-driven business strategy. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.