139 Insta-facts Every Marketer Must Know in 2017

Zach Brooke
Marketing News Weekly
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Key Takeaways

​What? Instagram has become an integral part of the marketer's toolbelt.

So what? Some brands and personalities have figured out how to capitalize on the platform while many still struggle to use it best.

Now what? Take note of the strategies employed by viral accounts, but understand that not all strategies are universally transferrable. Celebrities may find success differently than CPG.

​March 16, 2017

Can you believe we’ve been living in an Instagram world for seven years now?

That’s right, the mobile photo-sharing app was first unleashed into an unsuspecting internet in October 2010.

Since then, it’s become a key component of the gradual reshaping of the digital landscape from a text-based platform to a network of pictures and video.

While it’s hard to properly convey the impact Instagram has had on the marketing world, this infographic from Website Builder does an admirable job charting the full scope of the billion-dollar millennial magnet.

Key takeaways include:

  • 55% of the coveted 18- to 29-year-old demographic uses Instagram.

  • The app generated approximately $1.53 billion in global mobile ad revenue in 2016.

  • Top brands post 4.9 times per week, and 50% of Instagram users follow at least one brand.



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Author Bio:

 
Zach Brooke
Zach Brooke is a staff writer for the AMA's publications. He can be reached at zbrooke@ama.org.
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