Radio City Christmas Spectacular: Marketing a Holiday Tradition

Christine Birkner
Marketing News Exclusives
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Key Takeaways
  • Tom Greenwald, of marketing and advertising agency SpotCo, which handles the print and TV advertising for the Radio City Christmas Spectacular, discusses his firm’s strategies for marketing the show.
  • "We do a completely new campaign every year and it is challenging to make sure that you find a new way to say things when you’re not selling a completely new product," Greenwald says.
  • In 2013, SpotCo embraced the whole experience of going to the show, not just focusing on what’s on stage.

Tom Greenwald, chief strategy officer at New York-based marketing and advertising agency SpotCo, which handles the print and TV advertising for the Radio City Christmas Spectacular, discusses his firm’s strategies for marketing the show.

 
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Author Bio:

Christine Birkner
​Christine Birkner is a senior staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org.