Too Much of a Good Thing? Finding Balance in Marketing Strategy

Kristen Davis
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Key Takeaways
  • Develop a consistent message that resonates with your desired audience and leverage the right media mix to distribute it.
  • The timing of your tactics—whether time of day or day of the week—should be driven by your audience’s behavior.
  • Don’t be afraid of going overboard.

Consumers have their preferred methods of consumption and ideal times to engage. It is up to us to hit that sweet spot.​​​

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Author Bio:

Kristen Davis
​Kristen Davis is director of client services at Primum Marketing Communications, a content marketing and PR agency based in Milwaukee, Wis. E-mail her at