Grumpy Cat Named 'Spokescat' for Friskies

Christine Birkner
Marketing News Exclusives
Current average rating    
3.00
Key Takeaways
  • Grumpy Cat, a mixed-breed cat named Tardar Sauce whose feline dwarfism gives her a permanent scowl, became an Internet sensation after her photo was posted on Reddit in September 2012.
  • The top 20 cat videos on YouTube have over a billion views, so it made a lot of sense for Friskies to sign Grumpy Cat for a longer-term agreement.
  • Grumpy Cat has a really strong presence across social media channels, so it allows Purina and Friskies to extend our reach into new channels with cat owners and cat lovers.

Internet memes and cat videos are exploding in popularity online, and some savvy marketers are capitalizing on the trend. In September, St. Louis-based Nestle Purina tapped one of the most famous live Internet memes, Grumpy Cat, to be the official ‘spokescat’ for its Friskies brand of cat food.


The following article is available exclusively to Marketing News Exclusives Newsletter Subscribers.

     

Author Bio:

Christine Birkner
Christine Birkner is the senior staff writer for Marketing News Exclusives. E-mail her at cbirkner@ama.org.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.