Ben & Jerry's Anchorman Flavor Is Kind of a Big Deal

Christine Birkner
Marketing News Exclusives
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Key Takeaways
  • Ben & Jerry’s launched Scotchy Scotch Scotch, a butterscotch ice cream with butterscotch swirl, at an event on New York’s Pier 36 in October that featured a replica Channel 4 News van, a waterskiing squirrel and a group of Ron Burgundy lookalikes
  • Ben & Jerry’s had success with other quirky, celebrity-themed flavors such as Stephen Colbert’s Americone Dream and Schweddy Balls, named after a 1990s Saturday Night Live sketch featuring Alec Baldwin
  • When Ben & Jerry's first considered doing a butterscotch flavor, there was not talk of an Anchorman 2.

Ron Burgundy, the mustachioed, Scotch-swilling, jazz-flute-playing 1970s newsman played by Will Ferrell in Anchorman: The Legend of Ron Burgundy, is making the rounds to promote the release of a sequel. In the promotional blitz leading up to the Dec. 18 release of Anchorman 2: The Legend Continues, Ferrell-as-Burgundy has popped up seemingly everywhere: releasing a book, appearing on Conan, “anchoring” on ESPN and in a local TV newscast in Bismarck, N.D., and appearing in ads for Jockey underwear and Dodge SUVs. Anchorman fans also can “stay classy” by drinking Great Odin’s Raven, a Burgundy-themed Scotch made by New York-based Riviera Imports.

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Author Bio:

Christine Birkner
​Christine Birkner is the senior staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org