AMA 2013 Fact Book Takes Pulse of Marketing Environment

Christine Birkner
Marketing News Exclusives
Current average rating    
 
Key Takeaways
  • ​American Marketing Association polled more than 750 marketers to get a sense of what marketers are most concerned about and where they’re focusing their online efforts.
  • Acquiring new business, developing and implementing a content marketing strategy and measuring ROI were the top three marketing challenges, survey respondents said.
  • On the social media front, Facebook was named the most effective social channel for marketing campaigns.

In October 2013, the American Marketing Association polled more than 750 marketers across more than 25 industries to get a sense of what marketers are most concerned about and where they’re focusing their online efforts for its 2013 Fact Book, which was illustrated by Rise Interactive.

The following article is available exclusively to Member Subscribers.
     

Author Bio:

Christine Birkner
​Christine Birkner is a senior staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org.