Health care marketers must go where the audience goes, and today the audience has gone to digital channels.
A video ad in the waiting room might have more effect than a printed ad today than what it might have several years ago.
If you have good policies in place—good training for your employees—there isn’t any reason why there would be significant HIPPA privacy concerns.
The more traditional models of earned, owned and paid media for health care marketers are falling by the wayside—especially now, in an age of well-informed consumers seeking out rich amounts of information to help them make health care decisions. Today, when eyeballs on cell phones and tablets are trumping desktop PCs and televisions, health care marketers are still trying to figure out the best ways to stay relevant in an industry that’s heavily regulated.