Growth Spurt: What B-to-B Marketers Can Expect in 2014

Lauren Drell
B2B Marketing
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Key Takeaways


  • With visual messaging trending the way it is, writing is no longer going to be the primary form of communication.
  • Creating mobile-friendly content is not just an option to ponder anymore, it’s a requirement to stay competitive.
  • Creating consistently great content now trumps keywords.

Navigating the ever-changing digital landscape that brings with it a rush of innovative opportunities each year can seem a bit overwhelming. With customers more empowered now than ever before and accountability hanging over marketers’ heads as demands increase, staying in the know and adapting to the changing times has never been more important. So, as growing revenue for the coming year looms large, there’s one question on everyone’s mind: What does 2014 have in store for B-to-B marketers? Here are four key areas that B-to-B marketers should keep a close eye on throughout the New Year.​​​​

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Author Bio:

Lauren Drell
Lauren Drell is a staff writer for the AMA's magazines and e-newsletter. E-mail her at