AMA MarketingWatch

American Marketing Association
Current average rating    
5.00
 
Key Takeaways
MarketingWatch is created from AMA magazines, journals and newsletters.

Topics are addressed based on frequency of AMA.org user search results.

MarketingWatch is co-created with expert researchers from EBSCO Publishing.
AMA Marketing Watch is a new publication co-produced by the American Marketing Association and EBSCO Publishing. These valuable briefs provide fast-access knowledge and key takeaways on a variety of critical marketing topics.​



​Advertising
Blogs
Brand Awareness​ (Free Download)
Brand Image and Identity
Brand Loyalty
Brand Positioning
Branding
Career Networking
Competitive Advantage and Differentiation
Consumer Research
Corporate Branding
CRM Loyalty
Cross-Cultural Analysis
Customer Analytics
Customer Experience Strategy
Customer Lifetime Value
Customer Relations
Customer Service
Demand Generation
Demographics
Digital Asset Management
Email Marketing
Emerging Markets
Ethics Gaming
Global Market Research​
​Green Marketing
Internal Brand Building
Marketing Research
Marketing Strategy
Mobile Marketing
Multicultural Marketing
Online Advertising
Print Advertising
Product Lifecycle
Public Relations
Radio Advertising
Relationship Management
Reputation Management
Sales and Marketing Alignment
Search Engine Optimization and Search Engine Marketing
Social Media
Social Media Monitoring
Social Media/Panel Data Research
Strategic Planning
Targeting 
Video and Multimedia Marketing
Viral Marketing
Websites
Word-of-Mouth (WOM) Marketing
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The following article is available exclusively to Members.

     

Author Bio:

 
American Marketing Association
AMA Marketing Watch is a new publication co-produced by the American Marketing Association and EBSCO Publishing.

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