Download of the Week: The 2016 AMA Gold Report Top 50 Market Research Firms

Diane Bowers and Michael Brereton
Marketing News Weekly
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Key Takeaways

​The growth rate in 2015 has increased significantly when compared to the previous three years, not only in terms of growth in revenue, but particularly in “real growth,” after adjustment for inflation.

​The 2016 AMA Gold Report identifying the top 50 market research firms has arrived! The research industry is diversifying and holds potential to triple its value with an expanded mix of products and services. Although the traditional role of insights in organizations is changing, it is a change that provides great opportunity for firms willing to adapt. The firms that are leading the industry show an interest in incorporating new technology and capabilities, rather than acquiring companies in their own industry. 

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Diane Bowers and Michael Brereton
 

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