Marketing News: October 2014

 

 

 
  • Makers' Market

    Makers' Market

    With more artisans and craftspeople launching small businesses, new companies like Portland, Ore.-based ADX are popping up to support this ‘maker movement.’

  • The Sages of Silicon Valley

    The Sages of Silicon Valley

    Twenty-year-old tech news site CNET.com has found success in leveraging its long history and in positioning its writers as subject matter experts.

  • New School of Thought

    KNOWLEDGE BASE

    New School of Thought

    MOOCs have significant marketing potential for both the institutions that host them and the individuals who conduct them, experts say.

  • 11 Questions With Russ Klein

    AMA NEWS

    11 Questions With Russ Klein

    Marketing News recently sat down with Russ Klein to discuss his agenda for his first year as the AMA’s new chief executive, and his thoughts on the AMA’s role in illuminating the path toward the future of marketing.

  • You Are Here

    CORE CONCEPTS

    You Are Here

    Customers rely on smartphone map apps to locate products and services, but small-business listings aren’t always complete. Here’s how to make sure that your business is on the map.

  • The E-Commerce Elixir

    SMB SUCCESS

    The E-Commerce Elixir

    A startup home-distilling business shores up its SEO rankings with traditional PR tactics

  • A Fitting Message

    MARCOM

    A Fitting Message

    A customer engagement effort turned PR campaign helps boost brand awareness for a B-to-B vendor and its nonprofit client.

  • Time for a Deeper Dive Into Digital Media Effectiveness

    MARKETING MANAGEMENT

    Time for a Deeper Dive Into Digital Media Effectiveness

    Gordon Wyner shares how marketers must keep on top of changes that have the potential to increase or decrease the media’s effectiveness.

  • Success in the Battle Against Counterfeits

    INTERNATIONAL

    Success in the Battle Against Counterfeits

    It takes effective IP enforcement to ensure that a revolutionary idea can blossom into economic opportunity, write Michael Czinkota and Ilkka Ronkainen.

  • The First Step in Building a Brand

    AAKER ON BRANDING

    The First Step in Building a Brand

    Columnist David Aaker discusses the role of brand vision in a company's overall marketing strategy.

  • Your Mobile Moments Are Shrinking

    SOCIAL MEDIA

    Your Mobile Moments Are Shrinking

    Marketers need to start leveraging not just mobile moments, but micro moments, writes Forrester's Josh Bernoff.

  • 10 Tips for a Better Return on Marketing Analytics

    THE CMO SURVEY

    10 Tips for a Better Return on Marketing Analytics

    Marketing leaders have reported that their companies are spending 7.1% of their budgets on analytics. Here's how to make the most of it.

  • On the Job: Bill Sheridan of Amtrak

    AMA CAREERS

    On the Job: Bill Sheridan of Amtrak

    Bill Sheridan, market research and analysis chief at Washington, D.C.-based Amtrak, 
discusses what helped propel his success.

  • On the Job: Shakir Moin, Coca-Cola China

    AMA CAREERS

    On the Job: Shakir Moin, Coca-Cola China

    Shakir Moin, CMO of Coca-Cola China, discusses workplace flexibility, the importance of failure, and why your career is like a marathon.

  • Executive Insights: Pat Dermody of Retale

    BACKPAGE

    Executive Insights: Pat Dermody of Retale

    Many customer journeys begin and end on mobile, requiring brands to create multichannel presences and setting the stage for vendors like Retale to succeed.

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