Marketing News: November 2014

 

 

 
  • Terms and Conditions

    Terms and Conditions

    Failing to ensure that your digital campaign is in compliance with legal and regulatory guidelines can have negative repercussions. Here's a checklist to help keep you on the right side of the law.

  • Protecting Their Turf

    Protecting Their Turf

    ​With data protection t​op of mind for many companies these days, one marketer offers his perspective on what it takes to position privacy software to win in a tech category brimming with old stalwarts and new entrants.

  • MN Sits Down With Dennis Dunlap

    AMA NEWS

    MN Sits Down With Dennis Dunlap

    MN checks back in with Dennis Dunlap as he hands over the reins to his successor, Russ Klein, and transitions to the role of CEO Emeritus.

  • Six Tips for Six-Second Success

    CORE CONCEPTS

    Six Tips for Six-Second Success

    In the increasingly mobile-friendly, image-focused marketplace, Vine is proving to be an effective platform for brands to connect with young consumers. Here’s how to make the most of Vine’s quick-hit format.

  • The Right to R&R

    SNAPSHOT

    The Right to R&R

    Hotels.com launches a cause marketing effort to fight for Americans’ right to some rest and relaxation.

  • Mobile Payments, Global Adoption

    CUSTOMER BEHAVIOR

    Mobile Payments, Global Adoption

    Consumers in Asia Pacific and Africa regularly use their smartphones to pay on the go—and the rest of the world is catching up.

  • Sphere of Influence

    SOCIAL MEDIA

    Sphere of Influence

    Social scoring site Klout is branching out to help marketers build their social influence, not just measure it.

  • Beam Me Up, Scotty!

    MARKETING MANAGEMENT

    Beam Me Up, Scotty!

    For retailers, restaurants and other bricks-and-mortar businesses, beacon technology offers the potential to make shopping easier, enhance the customer experience and drive loyalty.

  • Educating the Modern Marketer

    MARKETING MANAGEMENT

    Educating the Modern Marketer

    Northwestern University's Don E. Schultz reviews the insights he gained from Southeast Asian marketers on the skills that modern marketers will need to compete.

  • The Power of Horizontality

    MARKETING MANAGEMENT

    The Power of Horizontality

    Columnist Michael Krauss talks to WPP’s John Zweig about the benefits of cross-agency collaboration.

  • Modern Marketing Equals Social Engagement

    MARKETING MANAGEMENT

    Modern Marketing Equals Social Engagement

    Thanks to social media, marketing is everyone’s job, and brand ambassadorship in social media depends on transparency and authenticity, writes Mark Burgess.

  • The Strategic Importance of Social Data

    MARKETING MANAGEMENT

    The Strategic Importance of Social Data

    Defining the strategic importance of social data, and then putting it to work, requires a counterintuitive approach to social analytics, writes GfK's Natasha Stevens.

  • Are You a Big Data Professional?

    AMA CAREER RESOURCE CENTER

    Are You a Big Data Professional?

    Recruiters Karla Ahern and Naomi Keller explain how they differentiate between Big Data professionals and other quantitative professionals.

  • Executive Insights: Nick Rellas

    BACKPAGE

    Executive Insights: Nick Rellas

    Nick Rellas, co-founder and CEO of Drizly, explains how his company's liquor-ordering app serves customers and leverages the resulting customer data.

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