Marketing News Archive

The AMA's flagship publication

The October 2018 issue of Marketing News is now available.

Digital tools and techniques are evolving the marketing profession at breakneck speed. Our biannual Marketers’ Confidence Index findings show that working marketers are concerned that their leaders don’t know enough about such technologies, and this lack of understanding is holding marketers back as they try to defend their efforts with data-based reporting.

Filling this gap are emerging leaders like Andrew Malcom, Liliana Ciurlino, Chris Smith and Bobby Singh, the AMA’s 2018 4 Under 40 Award winners. From a pool of nearly 70 nominees, these four stood out for their advancements to marketing and their leadership. We had the opportunity to host them at the AMA support center for a day and learned what inspires them, what motivates them and what they still hope to achieve.

This crew is ambitious and creative yet conscious of the many ways marketers today must consider how they can do no harm while chasing ever more customers and conversions. Be sure to check out the “Answers in Action” podcast for extended interviews with each of the winners. I think you’ll find they are all distinct, coming from different backgrounds, industries and influences. The thing that unites them is not just their age, but their commitment to constant evolution, both personally and professionally.

How are you evolving?​

Molly Soat

Editor in Chief​




Archived issues:

October

September

August

June/July

May

April

March

February

January

2017

November/December

October

September

August

July

June

April/May

March

February

January​

2016

November/December

July/August

June

May

April

February

January​

2015

December​

November

October

September

August

July

June

May

April

March

February

January

201​4

December​

November

October​

September 

August

July

June

May

April

March

February

January

​​​​
​​​​​​​​
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.