Marketing News: August 2014

 

 

 
  • The 2014 AMA Gold Global Top 25 Report

    The 2014 AMA Gold Global Top 25 Report

    The world's 25 largest marketing research firms experienced modest revenue growth in 2013. Read on to learn about the growing internationalism of research stalwarts and the concentration of MR firm ownership.

  • In Search of the Middle

    In Search of the Middle

    ​While economists, political pundits and business executives fret over post-recession income inequality in the United States, other marketplaces across the globe offer middle classes with increasing spending power.

  • Know Your ’Rights

    CORE CONCEPTS

    Know Your ’Rights

    How do you protect your work and avoid infringing on somebody else’s? Legal experts sound off on common copyright issues.

  • Rooted in Fact

    SNAPSHOT

    Rooted in Fact

    With its third rebrand, Rainforest Trust rejuvenates its identity and its fundraising success.

  • Losing the Label

    CUSTOMER BEHAVIOR

    Losing the Label

    Private-label products have shaken lower-quality perceptions and gained a permanent spot in many American consumers’ consideration sets, a new study shows.

  • The Retweet That Never Sleeps

    SOCIAL MEDIA

    The Retweet That Never Sleeps

    New York-based drugstore chain Duane Reade launched a localized, influencer-led Twitter strategy to boost followers and store traffic.

  • The ‘Why’ Question

    MARKETING INTELLIGENCE

    The ‘Why’ Question

    Marketing practitioners are divided on whether it’s necessary to understand why consumers behave the way that they do.

  • In Search of the Drucker Legacy

    CUSTOMER ENGAGEMENT

    In Search of the Drucker Legacy

    Columnist Lawrence Crosby pays tribute to the late global management guru Peter Drucker.

  • Legos, Tinker Toys and Facebook’s ‘Emotional Contagion’

    SCHULTZ ON MARKETING STRATEGY

    Legos, Tinker Toys and Facebook’s ‘Emotional Contagion’

    Don Schultz likens marketing and marketing communication to the creative combinations that come from Tinker Toys.

  • Context Matters

    AT C-LEVEL

    Context Matters

    Marketers must stop treating social media as a distribution channel for their messages to hype their products, says columnist Michael Krauss.

  • Driven by Data

    WORLDVIEW

    Driven by Data

    The AMA recently reached out to three members of the AMA’s China Advisory Council to get their thoughts on the interrelationship between marketing, IT and Big Data.

  • How to Prepare for a Job Interview

    AMA CAREER RESOURCE CENTER

    How to Prepare for a Job Interview

    Preparing for a job interview is a crucial step in the hiring process. Here's how to do it.

  • Executive Insights: Qing Wang of Warwick Business School

    BACKPAGE

    Executive Insights: Qing Wang of Warwick Business School

    Qing Wang of Warwick Business School discusses her research on Eastern/Western consumption distinctions.

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