What? Twitter is rolling out a new engagement tool known as “conversational ads.”
So what? Conversational ads allow marketers to engage and measure audience responses through customizable polls and calls to action.
Now what? Marketers using social media to identify additional avenues of engagement can use Twitter’s conversational ads as a creative way to issue calls to action. With beta-testing underway, marketers can observe the effectiveness of conversational ads determine whether or not the tool is a worthwhile investment for future campaigns.