Mediabistro’s marketing coordinator Nefertiti Anderson on planning ahead to succeed.
"How a Marketing Coordinator Used Her Job as a Stepping Stone" was originally published
by our friends at Mediabistro and is reposted here with permission.
A native New
Yorker, Nefertiti Anderson, is Mediabistro’s marketing coordinator, a job she’s
held for a year; she’s charged not only with keeping Mediabistro's marketing
department running with clock-like precision, but also bringing
creativity and energy to their social media campaigns.
Anderson is also a brand strategist
and video correspondent who spends her downtime interviewing young,
accomplished professionals in creative fields. She started her Path Less Traveled Series, which she posts on YouTube,
in 2014 after being laid off; within a year, the series netted a radio
deal offer, syndication on a career website, and press coverage.
How’d she get in her current
position, and how’s she getting herself ready for the next stage of her
career? Read on. (And look for her on Twitter, Instagram and YouTube.)
What was your first job? And your first real job?
My first job was at an elementary
school, where I was a custodial aid. My first real job was at my alma
mater, Adelphi University, where I worked as a social media
correspondent. It was a position that didn’t exist before; as a recent
graduate with a Bachelor of Arts in communications, I couldn’t find a
job in my field, so instead of waiting for someone to give me an
opportunity, I created my own and pitched the idea of this new role. My
responsibilities included on-site reporting, filming and editing of
major career- related events and programs at the university, as well as
social media management.
SEE ALSO: Career Advice from 12 Top Minds in Marketing
What did you do to stand out when applying for your current job?
One of my unique selling points is that I’m already an established
brand, and the primary demo of my audience just so happens to be the
demo that Mediabistro’s trying to reach (millennials). An untapped
opportunity that I communicated and have now resolved is the company’s
presence on Instagram. The vision for my five-year trajectory in this
role includes implementation of a brand ambassador program so people in
high school and college can learn about our services in the early stages
of their career planning.
Is this where you always thought you’d end up?
My career has had its share of
curveballs but I live by the motto “everything that happens to you
happens for you.” Ultimately, I would like to have my own nationally
syndicated talk show. Everything that I go through, planned or not,
gives me the tools I need to reach that goal and have career longevity.
What made you want to pursue this role?
I like to help others bridge the gap
between setting goals and reaching them. My position allows me to do
that, not just within the company, but also with its social media
What about your job gets you excited to jump out of bed every
morning? What about the job makes you want to hide under the sheets?
I’ve loved the opportunity to conceive and spearhead company firsts, including our #MBJobChat Twitter chat and Instagram presence. I do not love it when everything becomes a “priority.”
What’s your favorite thing about working at your company?
Besides the benefits and office
space? I really love the team bonding, such as trips to the U.S. Open,
happy hour on the water at Pier 66 and themed parties in our big office
SEE ALSO: 5 Tips to Advance Your Marketing Career and Prove ROI
How do you stay on top of trends in your field?
I’m always on social media so
naturally, that’s the first place that I get my news. Some of the
accounts that I follow to stay inspired and in the know are @heragenda, @emmeliedelacruz, @mattieologie and @balleralert. I
get my industry news using Feedly, a news aggregator app. Some of my
favorite outlets/publications to read are Fast Company, Inc.,
Entrepreneur, The Buffer Blog, Mashable and the Hollywood Reporter.
What are you reading and/or watching right now?
I’m reading Make Yourself Marketable by Emmelie De La Cruz, and I watch everything Shonda Rhimes makes—besides Grey’s Anatomy.
What’s the biggest misconception people have about marketing and social media?
The biggest misconception that people
have about marketing is that social media is optional, both as a
platform and as a skill. You can’t just put your head down, do your work
and succeed. Marketing is a very social role. Digital and people skills
What skills should a job seeker have when applying for a marketing or social media role?
You have to know how to measure social analytics and write really good copy. And it helps to have project management skills too.
What advice would you give to someone looking to break into this field?
Do the job that you wish to get in
the future, today. You no longer need to wait for others to give you an
opportunity. Do what you can, with what you have. It shows initiative,
it will help you hone your skills, and by the time you get the
opportunity you’ve been hoping for, you’ll be ready for it.
What tips do you have for those seeking mentorships?
Get your feet wet first. Clarity
comes from movement. Your mentors can only help you as much as you’re
willing to help yourself. Have an idea of what you want to do, why you
want to do it, and how they can help.
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