Marketing News March 2014

 The Big Easy's Big Comeback


The Big Easy's Big Comeback

New Orleans' seafood-fueled tourism industry faced two disasters in less than a decade, but a coordinated and collaborative marcom response helped lure in visitors.
 
 
From Entitlement to Enlightenment 

From Entitlement to Enlightenment 

Financial services marketers are working to attract the digitally savvy but debt-laden and risk-averse millennial audience.
 

More Pluses Than Minuses 

CORE CONCEPTS

More Pluses Than Minuses

Experts continue to extol the benefits of companies joining Google+ even if customers aren’t. Here’s why. 

 

Raise a Glass 

SNAPSHOT

Raise a Glass

The Partnership for a Healthier America recruits a star- and sponsor-studded roster to encourage Americans to drink more water.
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full house 

CUSTOMER SEGMENTS

Full House

New economic realities have given rise to more multigenerational households. Here’s a look at who these consumers are and what resonates with them.
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gauge your success 

ACTIONABLE INSIGHTS

Gauge Your Success

Designing a dashboard to share marketing successes beyond the marketing team requires some editing and interpretation.

 
 

 

 
Word of Mouth 

RADAR SCREEN

The Power of Word of Mouth ​

Social media is taking its place as an important part of the marketing toolkit. Each​ year, new platforms are introduced amid great enthusiasm for applications in marketing plans and expectations that they will deliver improved return on marketing investment. 

 
Question at Hand 

CONSUMER TRENDS

The Question At Hand

The middle class is struggling, so, increasingly, marketers are being forced to ask an urgent question: Is there anybody out there with any money to spend? 

 
mobile, mobile, mobile

 

AGENTS OF CHANGE 

Mobile, Mobile, Mobile

You might not know where your kids are right now, but you do know where your mobile device is. You probably have used it many times in the past hour. In fact, as you read this, I may have prompted you to text your kids to find out where they are.

 
chipotle

 

GREEN BRANDING

Going Green Puts Chipotle in the Black

Chipotle Mexican Grill implements green business practices to create sustainable success.

10 MINUTES WITH ...

Tom Cramer, mobile practice lead and strategy advisor at Razorfish ​

There’s a good chance that your e-mail marketing message is being read on a smartphone or tablet, rather than on a desktop or laptop, which means that your messages should be designed with mobile in mind.

AMA CAREER RESOURCE CENTER

Is Certification Worth It​

Certification is one of the hottest trends in the adult learning and employment space.

BACK PAGE

Executive Insights: Stephen Upstone, co-founder and CEO of LoopMe Ltd.

Consumers want more control over the advertising that they receive, and Stephen Upstone thinks that marketers should give it to them—and then create ads that are so well-targeted that consumers not only want to receive them, but also want to share them with their peers. 
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