How to Join Professional Groups on LinkedIn

Debra Wheatman
Marketing News
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Key Takeaways

​WHAT: LinkedIn reported that members of active groups get four times as many profile views as non-group members.​ 

SO WHAT: Maximize your Linked In group membership by setting aside an hour every week to peruse your news feed. In a matter of seconds, you can “like,” make comments or share an article.

NOW WHAT: Join and participate in LinkedIn professional groups to enhance your career.
 

The news is in: Being a “joiner” is a good thing after all—joining groups online, that is. Recently, LinkedIn reported that members of active groups get four times as many profile views as non-group members. Some professionals will say that they have only enough time to update their profile. Others are not sure which group to join and worry about associating with the “wrong” group. Then there is the issue of how to perform the group search and join the group. Here’s how to use LinkedIn to join groups and grow your professional network. 

1. Find the right groups. Log into your LinkedIn profile page. Look at the top navigation bar and click on “interests.” From the drop-down menu, choose “groups.” Here, you can search for groups by name or keywords. You may want to start with your college alma mater and your former employer’s alumni groups. From there, search for professional associations in your occupation or industry. There are also many groups that only exist online. You can find those by entering keywords, such as “women,” “accounting,” or “auditors.”

2. Vetting groups. Now that you have a comprehensive list of potential groups, you want to be sure that these groups will support your brand and offer an enriching experience. Visit the group’s page, check the number of members, view members’ pages, and check out the activity of the group. You can also view how many of your connections are members. Lastly, read the group’s guidelines to be certain you can comply. Don’t worry if you join a group and find that it is not right for you; you can always leave the group.

3. Ask to join a group. To join a group, visit the group’s page. At the top right area, click on “join.” The group’s manager will receive a notice of your interest. Some groups accept new members quickly, and others take some time to reply. You will receive a message when you have been accepted. The group will appear on your profile in the groups section.

4. Maximize your group membership in minutes. Being a member of a group does not require much of your time. You can choose how active you’d like to be in each group. LinkedIn gauges your activity in each group, which you can see when you are on the group page (as a member).  The more you “like” other postings and submit postings, the higher your participation rating will be. A great strategy to maximize your membership is to set aside an hour every week to peruse your news feed. In a matter of seconds, you can “like,” make comments or share an article. These are simple ways to stay informed, engage with others and be an active group member.

Online networking is an important facet of your overall networking strategy, and discovering, joining and participating in professional groups will enhance your career. If you dedicate an hour of time each week, you will increase your industry knowledge, deepen your virtual relationships with connections, make new connections and build a solid online reputation.

This article was originally published in the December 2015 issue of Marketing News



Author Bio:

 
Debra Wheatman
Debra Wheatman is president of Careers Done Write, a career development service. She possesses both Certified Professional Resume Writer and Certified Professional Career Coach designations, and has more than 18 years of corporate human resource experience guiding and directing global clients in determining career goals and choices.
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