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Funding the Future of Free Knowledge

Funding the Future of Free Knowledge

Zach Brooke

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The Wikimedia Foundation is the parent nonprofit of online encyclopedia Wikipedia and 12 other free knowledge projects. 

As the overseer of the fifth-most-visited website in the world, the temptation to allow advertisements must, at times, be enormous. Yet, the refusal to permit outside advertisements is a fundamental component of the foundation’s culture, which means money must be made elsewhere to keep the lights on.  

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Heading up the foundation’s media and PR effort is communications director Juliet Barbara. She spoke to Marketing News about the mechanics of her organization’s increasingly successful fundraising efforts.

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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.