It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.
Tom and Mark discuss the explosion of ad blocking and what steps marketers can take to regain their footing. Also, how can marketers identify genuine consumer desires and innovate for the future?
In their "Rants and Raves" segment, Mark and Tom examine CNN anchor Anderson Cooper's decision to exclude the names and images of mass shooters from television reporting. Finally, the practice of sharing content before reading it is on the rise. What are the ramifications for marketers?
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