Media Unplugged: Ad Blocking is Exploding. Here's How to Fight Back

American Marketing Association
Media Unplugged
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Key Takeaways

​It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

​Listen as branding authority Tom Asacker and media strategist Mark Ramsey go inside media to reveal the ugly truth!

Tom and Mark discuss the explosion of ad blocking and what steps marketers can take to regain their footing. Also, how can marketers identify genuine consumer desires and innovate for the future?

In their "Rants and Raves" segment, Mark and Tom examine CNN anchor Anderson Cooper's decision to exclude the names and images of mass shooters from television reporting. Finally, the practice of sharing content before reading it is on the rise. What are the ramifications for marketers?

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Don’t forget to subscribe to Media Unplugged on iTunes and/or Stitcher (for you RSS jockeys, here’s the feed). You can also tweet Tom at @tomasacker and Mark at @markramseymedia using #mediaunplugged if you have any comments or content ideas.

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American Marketing Association
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