Orbit Media: The Content Marketer’s Guide to Google Analytics [Infographic]

Andy Crestodina
The Orbiter
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​The content marketer's A to Z guide for Google Analytics.

The American Marketing is pleased to feature blog posts from Orbit Media in a content partnership.  

Google Analytics (GA) is big. There are 100+ reports and millions of possible ways to look at them. But GA doesn’t have to be difficult or confusing. Let’s break it down so it’s easy to understand.

These are the ABCs of Google Analytics. Each letter is a different aspect of Analytics, with a quick definition. Even if you already know all 26 of these, this should be a fun, visual review of the concepts.


AndyCrestodina is the Strategic Director of Orbit Media. He’s also the author of Content Chemistry: An Illustrated Guide to Content Marketing. You can find Andy on LinkedIn and Twitter.

Read the original article on Orbit Media's blog.

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Andy Crestodina
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