How to Use Contact Marketing to Connect with C-Suite Executives

Stu Heinecke
Contact Marketing Radio
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Key Takeaways

​Curtis Brooks, Principal and Practice Director of the Magis Group, shares his thoughts about what it takes to create meaningful connections with C-level executives.

​When I wrote How to Get a Meeting with Anyone, I interviewed the top 100 sales thought leaders in the world and asked, "When you absolutely must reach someone of great importance, someone nearly impossible to reach, how do you do it?"  What I got was twenty categories of "Contact Marketing" campaign types that have generated response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent.

Contact Marketing Radio continues that process of discovery with weekly interviews with innovators, thought leaders, industry leaders and more, always with the purpose of expanding the Contact Marketing knowledge base. 

In this special one-hour episode, Curtis Brooks, Principal and Practice Director of the Magis Group, shares his thoughts about what it takes to create meaningful connections with C-level executives, framed by new proficiencies, contact tools and mindset.  He also shares his can't-miss approach to his clients' top prospects and named accounts, based on audacious proposals and storyboards.

About the Author: Stu Heinecke is the author of the new #1 best-selling book, How to Get a Meeting with Anyone and a Wall Street Journal cartoonist.  He is also co-creator of the NASP's 30-day behavioral program, "The Power of Contact Marketing," host of Contact Marketing Radio and founder of "Contact," a Contact Marketing agency devoted to helping enterprise sales teams break through to named accounts with greater efficiency.

About Contact Marketing Radio:  Every week, host Stu Heinecke explores methods people use to break through to important prospects to produce critical breakthroughs in their businesses.  Carrier pigeons, swords, cartoons, events, personalized videos, stolen bases and response rates as high as 100%—they're all part of the story of Contact Marketing.


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Author Bio:

Stu Heinecke
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Displaying 7 Comments
June 29, 2016

Curtis Brooks interview was interesting!
June 29, 2016

Very good information from Magis group and Mr. Curtis Brooks. I look forward to read your book.
June 29, 2016

At first this seemed like something I was already doing, but found it to be provocative beyond even what Challenger does. I don't think you can earn the right to challenge without a compelling door opener. Super critical in the hyper me-too industry I'm in.
July 1, 2016

I have been a client of Curtis Brooks and have first hand knowledge of his techniques-they work. He is worth talking to if your sales and marketing teams are struggling or if you need a fresh look and approach to sales and marketing. He will provide clarity to your messaging and will help you get work at Fortune 10 companies, small companies and everyone in between. He will show you an approach and method of thinking that will open you eyes in ways you can't believe. His training, methods, and work are all exceptionally sound.
July 1, 2016

This was a very informative interview and I have been using his teachings for a long time now.

Michael Baskin
July 1, 2016

This is essential listening for anyone who wants to really understand the very best ways to connect with the C-Suite in a compelling manner that puts the customers wants and needs first.
July 11, 2016

Mr.Brooks provides a real world scenario in navigating C-Level's. The Contact Strategies are compelling in any GTM strategy. Exellent content.

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