When I wrote How to Get a Meeting with Anyone, I interviewed the top 100 sales thought leaders in the world and asked, "When you absolutely must reach someone of great importance, someone nearly impossible to reach, how do you do it?" What I got was twenty categories of "Contact Marketing" campaign types that have generated response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent.
Contact Marketing Radio continues that process of discovery with weekly interviews with innovators, thought leaders, industry leaders and more, always with the purpose of expanding the Contact Marketing knowledge base.
In this special one-hour episode, Curtis Brooks, Principal and Practice Director of the Magis Group, shares his thoughts about what it takes to create meaningful connections with C-level executives, framed by new proficiencies, contact tools and mindset. He also shares his can't-miss approach to his clients' top prospects and named accounts, based on audacious proposals and storyboards.
About the Author: Stu Heinecke is the author of the new #1 best-selling book, How to Get a Meeting with Anyone and a Wall Street Journal cartoonist. He is also co-creator of the NASP's 30-day behavioral program, "The Power of Contact Marketing," host of Contact Marketing Radio and founder of "Contact," a Contact Marketing agency devoted to helping enterprise sales teams break through to named accounts with greater efficiency.
About Contact Marketing Radio: Every week, host Stu Heinecke explores methods people use to break through to important prospects to produce critical breakthroughs in their businesses. Carrier pigeons, swords, cartoons, events, personalized videos, stolen bases and response rates as high as 100%—they're all part of the story of Contact Marketing.