Adam Grant’s new book, “Originals: How Non-conformists Move the World,” is exactly what marketers need to stay original and hone their skills, according to Michael Krauss.
As a young consumer products marketing manager I wondered, “How do I keep up with new ideas now that I’m out of school? How do I avoid getting stale? How do I stay original?”
Today, you can read periodicals. You can surf YouTube and Twitter. There’s no dearth of trade publications out there. You can go to trade conferences, and share coffee with other marketers. It all helps. For me, when the classroom ended, business books began. As a C-suite executive, I consume almost every business book I can find. So should you, no matter where you are in your career.
Wharton professor Adam Grant’s new book, “Originals: How Non-conformists Move the World,” is exactly the kind of book marketers, trying to hone their skills, should devour.
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Michael Krauss is president of Market Strategy Group based in Chicago.