AMA Board of Directors Election Slate 2018-2019

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A ballot, candidate information and link to the voting site for the upcoming election will be sent to members electronically on March 1, 2018. The voting site will remain open through 11:59 p.m. CST on April 30, 2018.

AMA members vote annually on a slate of candidates to hold office on the AMA Board of Directors and AMA councils. A ballot, candidate information and link to the voting site for the upcoming election will be sent to members electronically on March 1, 2018. The voting site will remain open through 11:59 p.m. CST on April 30, 2018. If you have difficulty voting, questions about voting online or wish to request a paper ballot, please contact Election Services Corp. by e-mail at or call 866-720-HELP (4357), 8 a.m. to 5 p.m. CST. 

Each candidate for the AMA board seats and council president positions is running unopposed, in accordance with the AMA bylaws. It is intentional that there is only one candidate for each position. The nominating committee of the AMA Board of Directors works each year to identify candidates who have exemplary credentials, a track record of AMA involvement and a commitment to invest their time and talent in the AMA’s future. This slate of candidates is reviewed and approved by the current board of directors. After board approval, the candidate slate is publicly posted on and in Marketing News prior to the start of the election process.

Due to the rigor of evaluation prior to getting on the ballot, each position runs unopposed to avoid unproductive competition. Thus, the election process should not be seen by AMA members as a competitive election, but an opportunity to be informed regarding future leadership and to voice support for the incoming candidates.

The election process is important, and we encourage all members to exercise their right to vote for the 2018-2019 slate of candidates. In accordance with AMA bylaws, the nominating committee for the AMA has placed the following names in contention for the indicated offices for 2018-2019 terms, beginning July 1, 2018:

Executive Board Positions


Bill Cron, Texas Christian University

Bill Cron is the J. Vaughn and Evelynne H. Wilson Professor in Business and the senior associate dean for graduate programs and research at the M. J. Neeley School of Business at Texas Christian University.
Cron’s research has been published in top academic journals, such as the Journal of Marketing, Journal of Marketing Research and the Academy of Management Journal.
Cron has served on the board of directors for the Health Industry Trade Association, Park Plaza Medical, Advanced Medical Supply, Southwest Medical Supply, the Midmark Corp and 24VirtuaIMD.
He has served on four editorial review boards, including the Journal of Marketing and the Journal of the Academy of Marketing Science. He has published more than 80 marketing and sales management articles and manuscripts and has been recognized as one of the top 10 sales and sales management researchers in the U.S. He has also co-authored seven editions of one of the leading sales management texts in the U.S. and Canada, Sales Management: Concepts and Cases. He received the 2012 Lifetime Achievement Award from the Sales and Sales Management Special Interest Group of the AMA.
Cron has been a member of the AMA since 1977. Prior to serving on the AMA Board of Directors, he served as president of the AMA Academic Council and co-chair of the AMA Winter Educator’s Conference in 2004. He currently is on the Berry AMA Book Award Committee and the Parlin Award Committee. Cron earned his doctorate of business administration and master’s degrees from Indiana University and his bachelor’s degree from Xavier University.

Stacy Armijo, Pierpont Communications

Stacy Armijo is executive vice president for Pierpont Communications, a Texas-based public relations and marketing firm with offices in Austin, Houston, Dallas and San Antonio. Armijo has been named a woman of influence by the Austin Business Journal and winner of the Austin Under 40 Award for Marketing, PR and Advertising. At Pierpont, Armijo manages marketing services across the firm, spearheads leadership and development for employees and provides direct client services in additional arenas such as public relations and crisis communications.

Armijo serves as secretary of the AMA Board of Directors. In her 15 years with the AMA, she has previously served on the organization’s Audit & Finance Committee, as president of the Professional Chapters Council and as president of the Austin chapter, among other roles.

Armijo is also active in the Austin community as a member of the Board of Directors of Communities in Schools of Central Texas and the Member Relations Committee of the Austin Chamber of Commerce. In addition, she is a trusted advisor of Vistage International and a graduate of the Emerge and Essential programs of Leadership Austin. Armijo also served nine years on the Board of Directors of the American Red Cross serving Central Texas, including two years as chairwoman, and recently completed fellowships with the Austin Area Research Organization and Next Generation Project Texas by the Robert S. Strauss Center at the University of Texas at Austin.

Armijo earned a bachelor’s degree in public relations from the University of Texas at Austin. She is a lecturer at the university’s Stan Richards School of Advertising & Public Relations at the Moody College of Communications, where she teaches strategies in public relations. Most proudly, Armijo is wife to her husband, Ronnie, and mom to two boys, ages seven and three.

Katherine Lemon, Boston College

Katherine (Kay) Lemon is the Accenture Professor of Marketing at Boston College’s Carroll School of Management. She is a globally recognized expert in customer management, customer equity, customer experience and the dynamics of customer-firm relationships.

Her research appears in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Journal of Service Research. She has received several awards for her research, including the Sheth Foundation/Journal of Marketing Award, Lehmann Award, Davidson Award and Berry AMA Book Award. She is the past editor of the Journal of Service Research. She serves on the editorial boards of several journals including the Journal of Marketing Research, Journal of the Academy of Marketing Science and Journal of Service Research. She is an AMA Lifetime Fellow. She received the Christopher Lovelock Career Contributions to the Services Discipline Award, the Early Career Contributions to Marketing Strategy Research Award and the Elsevier Research Scholar of the Year Award. She is a member of the PhD Project’s Circle of Champions.

Most recently, Lemon served as the executive director of the Marketing Science Institute; she now serves on the Executive Committee of MSI. She also serves on the Marketing Advisory Board for Harte Hanks, on the International Academic Advisory Panel for the Institute of Service Excellence at Singapore Management University and as an Academic Fellow for the Center for Services Leadership. Previously, she served as an at-large member of the AMA Board of Directors; an academic trustee for MSI; and on a variety of corporate advisory boards including IBM/Lenovo, AirTran, CRMC, WOMMA and Copernicus Marketing (now part of Isobar). Lemon has taught and consulted with leading global companies in many industries (including consumer packaged goods, retailing, digital, health care, financial services, tech and telecom). At Boston College, she serves on the Council for Women Colloquium Advisory Board and the Carroll School Promotion and Tenure Committee.

Immediate Past Chairperson
Mary Garrett

Mary Garrett led global marketing for IBM from 2009 until her retirement in 2015. She joined IBM in 1981 as an electrical engineer and served in key positions, including vice president of marketing global technology services, profit and loss owner for the $6 billion small and medium business for global technology services and vice president of e-business hosting. She led teams across the software and services portfolios in 170 markets around the world.

Garrett serves on the board and the audit committee of Ethan Allen Interiors, Inc., a manufacturer and retailer of home furnishings. She also serves on the board of Hill-Rom, a global medical technology company. She is an active mentor in W.O.M.E.N. in America, a professional development group aimed at advancing promising professional women and is also on the board of the AMA, serving as chairperson.
Garrett has extensive experience in the technology industry, including digital transformation, Big Data and cognitive analytics, cybersecurity and cloud computing. She holds a patent for her work in speech recognition. She has a broad international background including Europe and emerging markets in Asia and Africa, marketing expertise and business leadership experience.

At-large Members of the Board

Bernie Jaworski, Claremont Graduate University

Bernie Jaworski is the Peter F. Drucker Chair of Management and Liberal Arts at the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University. Prior to this appointment, he was the executive vice president of the International Institute for Management Development (IMD) for North America. He previously was a full professor of marketing at the University of Southern California.

He is recipient of the three Journal of Marketing awards: the Alpha Kappa Psi Award for best managerial article (received twice), the Harold Maynard Award for best theoretical contribution and the Jagdish Sheth Award for long-term contributions to the discipline. He is also the recipient of the Vijay Mahajan AMA Lifetime Achievement Award for his research on marketing strategy. His research is largely centered on building market-driven companies.

For 10 years Jaworski was senior partner at Monitor Group, where he advised clients on their human resource development, leadership approaches and go-to-market strategies. In this capacity he played a senior partner role in guiding several Fortune 500 firms through organization-wide marketing transformation. He also advises leading firms (e.g., GE’s Crotonville) on their overall approach to human capital and leadership development.

Diana O’Brien, Deloitte

As the chief marketing officer for Deloitte’s U.S. and global organization, Diana O’Brien leads the network’s marketing leaders in helping to drive growth, build world-class creative and analytics capabilities and champion the voice of the customer. Appointed in 2015 as Deloitte’s first chief marketing officer for the U.S., she reimagined marketing by combining independent functions (including client programs, regions, industries, research, eminence, social corporate responsibility, sales, pursuits, public policy and client experiences) with PR, communications, digital and marketing to create a cohesive, agile client-centric organization. With responsibility to amplify the firm, she focuses on enabling leaders and aligning execution to global strategy and brand purpose.

Over the course of her 32 years as a life sciences and health care consulting professional, she has held numerous leadership roles, including global client portfolio leader, global lead client service partner and global consulting leader for two global life sciences clients as well as U.S. managing principal for Deloitte University (DU), the 700,000 square-foot, $300 million leadership center. As the managing principal for DU and talent development, she was responsible for industry and professional learning, leadership development, leader succession, community and inclusion engagement. She continues to lead the C-suite CMO Program and serves as an advisory partner to several life sciences and public sector clients. She serves on the U.S. executive committee; global, clients and industries council; societal impact council; and brand council. She leads the global marketing council. Previously, she served on the global executive committee, consulting board of directors and diversity council. 

O’Brien has been included in Business Insider’s Top 50 Most Innovative CMOs in the World, Forbes’ World’s Most Influential CMOs, Leading Women Inc., Leaders Magazine and Cincinnati’s 40 Under 40.
Her passion extends to charities related to autism and diversity. She is the chairman and founder of IMPACT Autism, a forward-thinking organization that creates and delivers life management solutions to combat the educational, emotional and social challenges of living with autism. She has received several community awards from Autism Society, Applied Behavioral Services, Every Child Succeeds, FRED and Cincinnati Center for Autism.

O’Brien holds an MBA in finance and a bachelor’s degree in behavioral management from Xavier University.

Lisa Bowman, United Way Worldwide

Lisa Bowman is responsible for leading United Way Worldwide’s (UWW) marketing and communications team. The UWW marketing and communications team is responsible for the creation, development and implementation of United Way’s global marketing strategies. Bowman oversees brand, marketing and strategic communications, including brand innovation, creative development, media relations, affinity groups and strategic alliances, such as the famed NFL and United Way partnership.

With more than 20 years of experience in developing and implementing strategic marketing and communications initiatives in the transportation, retail, dot-com and apparel sectors, Bowman joined United Way Worldwide from the UPS Foundation, where she oversaw the strategy and execution of the United Way campaign.

Bowman began her career with UPS in 2000 as vice president of market development for UPS eVentures, the company’s dot-com incubator. She led a number of groundbreaking marketing initiatives for the company, including rebranding of The UPS Store network and development of UPS Direct-to-Door, a UPS-delivered co-op media product. In 2010, Bowman moved from UPS’s marketing organization to The UPS Foundation.

Prior to joining UPS, Bowman held a variety of senior-level marketing roles for USWeb/CKS, where she secured as clients UPS;, recently acquired by Amazon; and Ambitions, a private-label manufacturer of women’s ready-to-wear clothing.

Bowman was the 2017 American Marketing Association’s Nonprofit Marketer of the Year, has received the Harvey Communications Measurement Award and was named Frontstream’s 2014 Campaign Administrator of the Year. She holds a bachelor’s degree in marketing from Columbia College and a certification in applied project management from Boston University in addition to executive education at Emory University’s Goizueta School of Business.

Bowman serves on the board of the American Jewish Committee Southeast Region and has served as both the chairperson and a board member of United Way’s Global Corporate Leaders Advisory Council. Bowman resides in Atlanta with her husband, Bill, and their Alaskan Klee Kai, Mojo, who has appeared in several episodes of Animal Planet’s “Teacher’s Pet.”

Roger Adams, USAA (retired)

Roger Adams recently retired from USAA after serving as chief marketing officer for more than seven years.

Adams has more than 35 years of marketing experience, spanning consumer packaged goods, durables and retail industries. He previously served as chief marketing officer at Lord & Taylor and Home Depot and as executive director of U.S. advertising and marketing at General Motors. He began his career in product management at PepsiCo.

Adams holds a bachelor’s degree in communication studies from Northwestern University and an MBA in marketing from New York University. He has been a long-time member of the board of the Association of National Advertisers and currently serves as chairman of its Brand Management Committee. Adams previously served as a board member of the New York chapter of the AMA.
Divisional Presidents-elect

President-elect, Academic Council
Anders Gustafsson, Karlstad Business School

Anders Gustafsson is a professor of business administration in the Service Research Center at Karlstad Business School in Sweden. Gustafsson is conducting research on customer satisfaction and loyalty, service innovation and management of customer relationships. Most of his research is carried out in close collaboration with companies, including grocery stores, sports stores and electronics stores, as well international companies such as Ikea, Ericsson and Volvo. He is the current editor-in-chief for the Journal of Business Research, and he is an area editor of the Journal of Service Research.

Gustafsson has published more than 150 academic articles, book chapters and industry reports. He has published articles in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of Business Research and Industrial Marketing Management. Gustafsson is also an author of 12 books, some translated into multiple languages.

President-elect, Collegiate Chapters Council
Craig Atwater, Temple University

Craig Atwater is an assistant professor in the department of marketing and supply chain management at Temple University’s Fox School of Business. He has served for the past seven years as the senior advisor to TU-AMA, Temple’s AMA chapter. TU-AMA was named one of 2017’s top five collegiate chapters and has consistently been among the finalists in AMA’s annual Collegiate Case Competition.

Atwater earned bachelor’s degrees from SUNY College of Environmental Science & Forestry. After receiving his MBA from the Wharton School at the University of Pennsylvania, he began a career in business that spanned more than 25 years, working in senior marketing roles for several information technology and financial services companies. In 2002, however, Atwater followed his passion and returned to academia to earn his Ph.D. in business administration and teach college. He completed his doctorate at Temple University’s Fox School of Business in 2010.

Atwater’s research has been published in the Journal of Business Logistics and Transportation Research, as well as the Journal of Education for Business. His research interests include marketing strategy, services marketing, sustainable marketing and most recently marketing education.

Atwater is a long-time member of AMA and the Institute for Supply Management. He is also a member of AMA’s Collegiate Chapters Council and co-chair of its annual International Case Competition.

President-elect, Professional Chapters Council
Mihali Stavlas, Mellōnaid

Mihali Stavlas is the founder and CEO of Mellōnaid, an analytical and creative-driven agency in Raleigh, North Carolina. For the past 12 years at Mellōnaid, Stavlas has helped clients capture and recreate their brand’s story and build brand experience and online platforms by encompassing the full spectrum of their touch points: identity, collateral materials, advertising, marketing, user experience and interactive media. Stavlas overseas all strategy and brand experience efforts that help clients convert prospects into advocates.

In addition to overseeing Mellōnaid, Stavlas currently serves on AMA’s Professional Chapters Council. He has previously served as president of the AMA Triangle, an advisor to North Carolina Center for Nonprofits and an advisor to AIGA Raleigh (American Institute of Graphic Arts). In addition, Stavlas hosted a radio talk show out of California called “This Week in Marketing” and is a national speaker on marketing, design and leadership.

Stavlas graduated from Virginia Commonwealth University with a bachelor of communication arts degree. Stavlas has been recognized by the marketing community as the 2015-2016 Triangle AMA Volunteer of the Year and a recent recipient of Triangle Business Journal’s 40 Under 40 Award in 2017.

President-elect, Practitioner Council
Alyson Heffernan, Ipsos Marketing

With more than a decade of experience, Alyson Heffernan is a seasoned insights professional in both qualitative and quantitative research techniques. She has helped organizations intimately connect with their consumer, anticipate trends and maintain cultural relevance.

Currently, Heffernan is a vice president of Ipsos Marketing Quantitative Research Division in the U.S. She leads a team that supports clients at every stage of the marketing value chain, from identifying brand and market opportunities to developing and launching new products and optimizing path-to-purchase and shopper strategies.

Prior to Ipsos, she led the global consumer marketing insights team for the Writing Instrument and Creative Expression portfolio for Newell Brands. Heffernan focused on embedding consumer insights into business strategy, which increased the innovation funnel value and identified retail growth opportunities for existing products. She was also instrumental in driving the launch of several brands, such as Sharpie, into Asian markets. 

Prior to Newell Brands, Heffernan held a variety of insight roles at Unilever. She earned an MBA and a bachelor’s degree in marketing management from Quinnipiac University.

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