Are We About to See a Turning Point for E-commerce?

Gordon Wyner
Marketing News
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Key Takeaways
​What? There's an implication that e-commerce has matured into a leading factor in marketing channels now and is poised to become even more powerful in the future. 

So What? There’s not a stream of data or anecdotal stories that support a halt to e-commerce growth and a return to bricks-and-mortar. However, the way these technological changes occur is not necessarily a simple linear path.

Now What? Companies that have some type of retail presence are able to reconfigure and/or deploy their stores as important cogs in the overall retail process. We seem to be heading into a period of different hybrid business models.
​The press has reported some key data trends suggesting that e-commerce has turned a corner in the recent holiday shopping season. It may have crossed a threshold from being a small, fast-growing sector of the market to something else.​​​​​​​​​
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Author Bio:

Gordon Wyner
Gordon Wyner, a partner at Millward Brown Analytics, is the contributing editor for Marketing News’ Marketing Management thought leadership content.

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