The PHD Project - Encouraging Minority Students to Pursue Teaching Careers

Andy Friedman
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Key Takeaways
​Program leaders say the PHD Project is advancing the practice of marketing. 
​​The PHD Project has come a long way. Begun in the 1990s, it came at a time when there were few minoritites teaching the practice of marketing at the university level.

Enter the PHD Project which has funds minority doctoral student mentorship. Over the past 20 years, the program has quadrupled the number of minorities teaching marketing in colleges and universities. 

Dr. Jerome Williams, Provost of Rutgers University is being recognized for his leadership with the PHD Project and discusses his passion and contributions.

Watch the video interview below for more with Dr. Williams.

Author Bio:

Andy Friedman
Andy Friedman is the AMA's head of content. He can be reached at
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