2016-2017 American Marketing Association Board Election Slate

AMA members vote annually on a slate of candidates to hold office on the AMA board of directors and AMA councils. A ballot, candidate information and link to the voting site for the upcoming election will be sent to members electronically on March 1, 2016. The voting site will remain open through 11:59 p.m. EDT on April 30, 2016. If you have difficulty voting, have questions about voting online or wish to request a paper ballot, please contact info@ama.org.

The voting process is important and we encourage all members to exercise their right to vote for the 2016-2017 slate of candidates.

In accordance with AMA bylaws, the nominating committee for the American Marketing Association has placed the following names for the indicated offices for 2016-2017 terms, beginning July 1, 2016:

Chairperson o​f the Board

Valarie Zeithaml, University of North Carolina

Valarie Zeithaml is the David S. Van Pelt Family Distinguished Professor of Marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. An award-winning teacher and researcher, she was recently recognized as an American Marketing Association Lifetime Fellow. She was also acknowledged in Thomson Reuters’ “2014 World’s Most Influential Scientific Minds,” representing scholars in the top 1% of citations in their academic fields. She also won the 2012 Bullard Research Impact Award in recognition of the broad impact of research on the field, industry and society; the 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award for lifetime leadership; the 2008 Paul D. Converse Award for outstanding and enduring contributions to marketing through journal articles, books or a body of work; the 2004 Innovative Contributor to Marketing Award; and the 2004 Outstanding Marketing Educator Award given by the Academy of Marketing Science. 

Among her more than 100 publications are articles that have won the O’Dell Award, the Maynard Award, the Sheth Foundation/Journal of Marketing Award and seven others. She is the author or co-author of five business books and the co-author of the leading services marketing textbook. 

Zeithaml has researched customer expectations in more than 50 industries, and consulted with companies all over the world, including IBM, Kaiser Permanente, GE, John Hancock Financial Services, Aetna, AT&T, Metropolitan Life Insurance and Chase Manhattan Bank. She received her Ph.D. and MBA from the University of Maryland. She served as an MSI academic trustee for six years and is currently Chairman-elect of the Board of the American Marketing Association.

Chairperson of the Board-Elect

Mary Garrett, IBM

Mary Garrett will retire from IBM at the end of 2015 culminating an exciting 34 year career at the company. As vice president, Marketing and Communications for IBM Global Sales and Distribution, she leads worldwide geographic marketing and communications. Mary directs a global team responsible for brand awareness, campaign design, digital engagement, market development and insights, field sales enablement and external relations to extend IBM’s presence in 170 markets worldwide. She also develops and executes unique data-driven marketing and communication strategies encompassing the Cognitive era agenda, cloud computing and other strategic growth plays.
Previously, Ms. Garrett led worldwide marketing for IBM Global Technology Services (GTS), the leading technology services business in the world. Prior to this, she led the General Business and Channels team for GTS, responsible for driving revenue growth, service delivery and client satisfaction. She also has held key executive sales and marketing roles spanning product groups, geographic regions and at the corporate level.
Ms. Garrett joined IBM as an electrical engineer, designing advanced prototypes for leading-edge speech recognition technologies, for which she earned a patent. She is a member of the IBM Growth & Transformation team, responsible for enterprise-wide integration of IBM capabilities, and served on the IBM Technology Team focused on the development of near and long-term emerging technologies. She is currently the secretary for the IBM CIO Board of Advisors and CMO Councils, esteemed groups of clients that provide constructive guidance on IBM’s strategy, portfolio, and go to market execution. She co-hosts IBM’s Client Experience Team that enjoys the Chairman and CEO as an active member.

Ms. Garrett holds a Bachelor of Science in biomedical engineering from Boston University and a Master of Science in biomedical engineering from Brown University. She is a member of the Chief Marketing Officer Roundtable, a professional association focused on marketing thought leadership, best practice sharing and leadership development; and a member of W.O.M.E.N. in America, an organization dedicated to the professional development and mentoring of high potential women in business. She also is the VP finance and audit on the operating committee for the American Marketing Association.  

VP Finance/Secretary

Bill Cron, Texas Christian University

William Cron is the J. Vaughn and Evelynne H. Wilson Professor in Business and the Senior Associate Dean for Graduate Programs and Research at the M. J. Neeley School of Business at Texas Christian University.  

Bill’s research has been published in top academic journals such as the Journal of Marketing, Journal of Marketing Research, and the Academy of Management Journal. 

Bill has served on the board of directors for the Health Industry Trade Association, Park Plaza Medical, Advanced Medical Supply, Southwest Medical Supply, the Midmark Corporation, and 24VirtualMD. He has served on four editorial review boards, including the Journal of Marketing and the Journal of the Academy of Marketing Science. He has published over 80 marketing and sales management articles and manuscripts and has been recognized as one of the top 10 sales and sales management researchers in the U.S. He has also co-authored seven editions of one of the leading sales management texts in the U.S. and Canada, Sales Management: Concepts and Cases. He received the 2012 Lifetime Achievement Award from the sales and sales Management special interest group of the AMA.

Bill has been a member of the AMA since 1977. Prior to serving on the AMA Board, he served as president of the AMA Academic Council and co-chair of the AMA Winter Educator’s Conference in 2004. He currently serves as the president of the AMA Foundation, and is on the Berry AMA Book Award Committee and the Parlin Award Committee. Bill earned his doctorate of business administration and master’s degrees from Indiana University and his B.S. from Xavier University where, I must say, he mostly played basketball.  

Immediate Past Chairperson

Rob Malcom, University of Texas

With a marketing and general management career spanning 40 years, Rob Malcolm has been a student, practitioner, consultant and teacher, successfully applying all aspects of marketing in the US and internationally. Following his B.S. and MBA from the University of South Caroline—both in marketing—Rob joined Procter & Gamble’s brand management team in 1975. In his 24 years at P&G he progressed through both marketing and general management assignments in the U.S., the Middle East and Europe, working on more than 75 brands in more than 40 countries. 

Over the next 9 years, he led the marketing, brand management, sales and innovation function globally for Diageo, a premium alcoholic beverages company, as president of marketing, sales and innovation. During his time there, Diageo won many awards for its advertising, direct and digital marketing, design and innovation, including numerous Effies, a couple of Cannes Gold Lions and, recently, the prestigious IPA advertising effectiveness award in the U.K. At Diageo, Rob had oversight of more than 70 brands in more than 170 countries with a marketing budget of more than $2.5 billion annually.  

Since retiring from full-time corporate work in 2008, Rob has remained active in a range of business and marketing endeavors, including sitting on the boards of directors of Hershey’s, Logitech and the AMA; the advisory boards of Just Marketing Inc. and Effective Brands;   serving as a senior advisor to Boston Consulting Group, MDC Partners, Diageo, Bacardi and others; teaching marketing at the University of Pennsylvania’s Wharton Business School; and speaking at public and private corporate events. He joined McCombs Business School at University of Texas as executive in residence in marketing in September 2013.

At-Large Members of the Board (Unopposed)

Three candidates are running for the at-large board positions and will serve three-year terms beginning July 1, 2016. The candidates are:

Jeffrey Inman, University of Pittsburgh

Jeff Inman joined the faculty of the Katz Graduate School of Business at the University of Pittsburgh in 2000, and in 2008 assumed the position of associate dean of research and faculty. He is past-president of the Association for Consumer Research and an academic trustee at the Marketing Science Institute. His research focuses on shopper and consumer decision-making. He is on the editorial board of the leading marketing journals, including the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology and the Journal of Retailing. He is also an associate editor for the Journals of Marketing Research and the Journal of Marketing. He has taught classes in marketing research, advanced research methods, scanner data and marketing management, and recently developed a new course on shopper analytics. Jeff received his B.S. in mechanical engineering from General Motors Institute (now Kettering University), his MBA from Indiana University and his Ph.D. from the University of Texas. His work has appeared in the many of the most prestigious business journals, including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of Retailing, and California Management Review.  

H. Rao Unnava, The Ohio State University 

H. Rao Unnava is W. Arthur Cullman Professor of Marketing and Senior Associate Dean of Students and Programs at Fisher College of Business at The Ohio State University. Rao joined the marketing and logistics faculty at Fisher in 1988. Prior to that, Rao completed a bachelor’s degree in electronics and communications engineering, followed by a post-graduate diploma in management from the Indian Institute of Management in Calcutta. Rao completed his Ph.D. in business administration, specializing in consumer behavior, from The Ohio State University.

Rao’s research interests lie in the cognitive processes behind consumer decision-making processes, and he has published in major journals in marketing, including the Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology. He is currently on the editorial review boards of both the Journal of Consumer Research and Journal of Consumer Psychology.

Rao has won the American Marketing Association’s Undergraduate Teaching Award seven times and was awarded the Fisher College of Business Westerbeck Undergraduate Teaching Award twice. He has also been awarded the Distinguished Service Award at Fisher in 2014. In addition to consulting in the U.S. and India, Rao’s entrepreneurial interests resulted in his founding of Angie’s List with a group of entrepreneurs in 1995. Since then, Rao has been involved both as a founder and investor in another startup (PTS Physicians) whose product is currently being used in over 10 hospital systems. 

Greg W. Marshall, Rollins College

Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Fla. For several years he served as vice president for strategic marketing at Rollins. Greg also holds a visiting professorship in marketing and strategy at Aston Business School in Birmingham, U.K. He’s held a variety of leadership roles in the CPG industries with Mennen, Warner Lambert and Target Corp. He is frequently engaged as a consultant to organizations on issues involving sales management, marketing-sales interface, and strategic market planning.

Greg has been president of the AMA’s Academic Council, chair of the selling and sales management special interest group, and a founding member of the Academic Division’s strategic renewal initiative, among others. He is the editor of the Journal of Marketing Theory and Practice and prior editor of the Journal of Personal Selling & Sales Management. His research centers on issues in sales force selection, performance and evaluation; managerial decision-making in sales and marketing; and technology impact on the selling process and sales role. He is the co-author of several leading textbooks in marketing, selling and sales management. 

​Divisional Presidents-Elect

President-Elect, Academic Council (Unopposed)


Rebecca J. Slotegraaf is Professor of Marketing and Whirlpool Faculty Fellow at Indiana University’s Kelley School of Business.  Rebecca’s research interests focus generally on marketing strategy and innovation, and more specifically on understanding the extent to which marketing resources, capabilities, and new products can be sources of competitive advantage. Her work has appeared in the Journal of Marketing Research, Journal of Marketing, Organization Science, Decision Sciences, and other top-level marketing and management journals. 

Rebecca serves on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, and Journal of Product Innovation Management. She has served on the AMA Academic Council since 2013 and co-chaired Summer AMA 2013.   Rebecca received her B.B.A. from Grand Valley State University, her MSM from Purdue University, and her PhD from University of Wisconsin.

President-Elect, Collegiate Chapters Council (Unopposed)


Debbie DeLong is an Associate Professor of Marketing at Chatham University in Pittsburgh, PA. Prior to academia, Debbie led marketing research, strategic planning and business analytics efforts at Entergy Corporation and Bozell Worldwide. Her research focuses on employee engagement and internal marketing strategies for business sustainability, and has been published in Marketing Management Journal, American Journal of Marketing, and Journal of Applied Psychology. 

Debbie advises the AMA Chatham University Collegiate Chapter, is Co-Chair of Collegiate Relations for the Pittsburgh Chapter, and has served on the Collegiate Chapters Council since 2014.  She is Program Chair for the Marketing Management Association’s Fall Educators Conference. Debbie received her Ph.D. from the University of Nebraska.

President-Elect, Professional Chapters Council (Unopposed)


As the Deputy Director of Marketing and Business Development for the Texas Veterans Land Board (VLB), Angela Brutsche works to serve the 1.7M military veterans in Texas with the most unique veteran benefits program in the nation. Angela oversees marketing communications and statewide veterans call service center operations at VLB, which is a division under the oldest state agency in Texas – the Texas General Land Office. During her 20 year career as a marketing communications professional, Angela has led strategic initiatives that encompass a broad range of marketing communications efforts in the non-profit, real estate and technology arenas. 

Angela served on the AMA Austin Chapter Board of Directors from 2008 to 2013 and has served on the AMA Professional Chapters Council since 2013.  She is a member of Executive Women in Texas Government and is a graduate of the Texas Governor’s Executive Development Program. Angela holds a Master of Business Administration from Texas State University, a Bachelor of Arts degree in Communications from St. Edward’s University, and a Certified Association Executive (CAE) designation.

​President-Elect, Practitioner Council (Unopposed)


Kristin Muntean is a marketing and strategy leader with a proven record of building brands and driving profitable growth by revitalizing operating models and infusing innovation into consumer and retail businesses.  She believes that marketing plays a pivotal role as the champion for change and innovation. 

Kristin has held senior Marketing and Innovation roles at Quaker Oats/Pepsico, Alberto Culver/Unilever and OfficeMax/Office Depot and created new growth opportunities across a wide range of consumer segments, brands and channels. Most recently Kristin led Innovation and Insights at OfficeMax creating a new business model for small business owners.   

Kristin has served on the AMA Marketing Advisory Council since 2014.  Kristin earned her BA degree from St. Mary’s University and her MBA from the Darden School at the University of Virginia.  

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