Technology develops quickly and trends change rapidly, working to save us time and effort both at work and at home. This is especially true for marketers as digital tools become more prevalent for research, measurement and campaign execution.
A recent article from Business2Community identifies three new tools taking the lead in the MarTech industry. Here they are:
Optimove describes itself as a “customer retention automation platform powered by predictive micro-segmentation technology.”
“Combining the science of predictive analytics and the art of digital precision marketing, Optimove’s Customer Marketing Cloud gives marketers the data-driven emotional intelligence required to interact with their customers most effectively.”
Using this tool, marketers can track unique trends and glean action-based insights to connect with customers on a personal level.
BeyondVerbal is a tool to help marketers gauge customer interest by analyzing voices for emotional signals during phone calls. This helps to determine the next steps in specific sales interactions and also provides data about customers’ emotional disposition.
Business2Community reports that a study from Tapfluence and Influitive shows 92% of surveyed individuals asking for recommendations from people they know before buying a product or service. Discover.ly aims to streamline this process by allowing users to instantly find all relevant Facebook, Instagram, Twitter and other social media posts from your contacts. A tool like Discover.ly significantly reduces time when marketers are looking to track influencers.
Read the original story on Businessd2Community's website.