2016 AMA Higher Education Symposium e-book Recap

American Marketing Association
AMA Higher Ed Symposium
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Key Takeaways

This e-book serves as a guide to marketing principles and best practices to improve brand strength, competitive positioning and value proposition.

Download 2016 Markeing of Higher Education e-book

Were you unable to attend the 2016 Symposium for the Marketing of Higher Education? Not to worry, this e-book provides you with key takeaways, advice and best practices for marketers across all industries. 

The 2016 AMA Symposium for the Marketing of Higher Education: CONNECTED brought together experts and practitioners to explore the challenges and trends shaping marketing in higher education. The content was inspired to build connections and provide your organization with the full value of the impact that marketing has on your audience, clients, partners and society. 

The event was headlined by executives from Edelman, the State University of New York System, Emory University and United Talent Agency. The symposium focused on smart new strategies to differentiate, engage, fundraise and recruit—including innovative approaches for social media and brand building. 

This e-book serves as a guide to marketing principles and practices that can be applied to improve brand strength, competitive positioning and value proposition.

Download: 2016 Symposium for the Marketing of Higher Education e-book

What You'll Learn:

  • The Secret to Loyal Customers
  • How to Translate Your American Brand Globally
  • 10 Marketing Plan Hacks to Generate Real-world Results
  • How to Land a Job in Higher Education Marketing
  • How Marketers Can Tackle Social Justice on College Campuses

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American Marketing Association
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