E-book: 2016 AMA Annual Conference Recap

American Marketing Association
AMA Annual
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Key Takeaways
This e-book provides marketers with tools and information to answer today's most riveting questions.
Download AMA Annual Marketer's eBook

Oct. 11, 2016

​Couldn't make it to the 2016 AMA Annual conference? No problem. We've distilled all the best insights, actionable advice and next practices in this comprehensive recap e-book.


The AMA 2016 Annual Conference: Answers in Action content was driven by The 7 Big Problems identified in the AMA’s first ever Intellectual Agenda.

The event included some of the top B-to-B and B-to-C marketers from companies such as Hyatt Hotels, Google, Unilever, Verizon, Odyssey, LinkedIn, Elevator Agency, Gogo, Jim Beam, Coca-Cola Freestyle, Mensch ona Bench, Hu Products, Tate & Lyle, CDW, TopGolf, Hershey, SAP, Shinola, NBC, Universal and FedEx. 

DOWNLOAD: 2016 AMA Annual eBook

This e-book provides marketers with tools and information to answer today's most riveting questions. Here are a few key takeaways:

  • Tips on Reinventing Your Brand from GE
  • 10 Ways to Growth Hack Your Business
  • Advice from Google on the Marketer's New Normal
  • Unilever's 'People Insights' Approach to Understanding the Customer
  • How to Earn the Right to Talk Product Specs from Verizon
  • Responding to the Digital Shift from KPMG
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Author Bio:

 
American Marketing Association
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Displaying 2 Comments
yasernessari@gmail.com
October 14, 2016

Hey guys, i can not download the ebook. What's the matter? Can you help me?

rickywang.marketing@gmail.com
June 26, 2017

Can not neither. Could AMA help? Really appreciated. (kindly send a copy to 182004744@qq.com)

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