Hashtags and Infographics and Videos! Oh my!

Lauren Drell
Marketing Insights
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Key Takeaways
  • Hashtags should never be created for a marketer just looking to be trendy.

  • The most important thing when creating infographics is to think about the story they want to tell.

  • Thanks to technology, the barriers to entry have been lifted—any company can create and share brand-building videos. 

Marketers may be employing social media in full force, but how many are actually doing it right? And how many are tracking and measuring their digital moves correctly? 

Incorporating best practices can help your campaign stand out in a sea of hashtags, infographics, videos and other trendy marketing tools—and improve ROI, while you’re at it.

Hashtags, infographics and videos  are the newest assets in the modern marketer’s toolkit. They’re bite-size social media game-changers that affect how marketers can engage with their target audiences. But marketers still face challenges when it comes to understanding their purpose and using them effectively. In today’s world of rapid technology change and innovation, many marketers fear these tools have become overused (or misused), and they litter the Web with ineffective messaging that can overwhelm the digital consumer. So how can marketers use these social tools—and boost ROI—without oversaturating the digital space? ​

​​​Hashtags are everywhere. Although they first popped up on Twitter, hashtags are frequently used on Instagram, Tumblr, Vine and Pinterest. (Facebook, which added hashtag support in June 2013, hasn’t caught on quite as quickly.) The hashtag—quite simply the pound sign in front of a word or phrase—is social media’s way of grouping specific topics or conversations using keywords, turning them into searchable links that help users find relevant content and track discussion topics. ​​

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Author Bio:

Lauren Drell
Lauren Drell is a staff writer for the AMA’s magazines and e-newsletters. E-mail her at ldrell@ama.org.

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