What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing?
So what? Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things.
Now what? Location-based marketing is here to stay. That’s the single best lesson learned by CMOs over the past year. CMOs, CLOs and marketing teams will need to practice “situational marketing” by converting data into insights and translating those insights into valuable consumer calls to action.