Fast Track: Gabrielle Etrog Cohen

Michelle Markelz
Marketing Health Services
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Key Takeaways

​Gabrielle Etrog Cohen has been able to leverage her experience in PR and hospitality to help grow burgeoning fitness brand SoulCycle.

​Career Highlights in 60 Seconds

The popularity of spinning studio chain SoulCycle could be described as viral. Its senior vice president of public relations and brand strategy caught the excitement when she met the brand’s cofounders back in 2010.

Gabrielle Etrog Cohen wasn’t looking for a change at the time, but when she saw the potential behind SoulCycle, she jumped at the chance to employ her background in PR and hospitality to help the brand grow from five studios to 62. 




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Author Bio:

 
Michelle Markelz
Michelle Markelz is managing editor for the AMA’s magazines and e-newsletters. She can be reached at mmarkelz@ama.org.
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