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David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing​ (JPPM) sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JPPM as well as scholarly publishing and the peer-review process in general.  (view more here​)​

Volume 35, Number 1

Spring 2016

Elections, Ideation, and Scholarship
David W. Stewart
What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective
Verena Gruber, Christina Holweg, and Christoph Teller
  • We aimed to provide a holistic understanding of the phenomenon of food waste and find that beyond its widely accepted negative impact on sustainability, it also constitutes a severe moral issue that deeply affects the well-being of store managers confronted with food waste on a daily basis.
Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories
Eric M. VanEpps, Julie S. Downs, and George Loewenstein
  • This study investigates the impact of numeric and traffic calorie labels on the calorie content of meals ordered via an online system and shows that each label type reduces lunch calories by approximately 10% relative to meals ordered in the absence of calorie labels.
Control over What? Individual Differences in General Versus Eating and Spending Self-Control
Kelly L. Haws, Scott W. Davis, and Utpal M. Dholakia
  • Our research assesses the efficacy of general versus domain-specific self-control measures in predicting eating and spending outcomes and we find that domain-specificity tends to outperform a general assessment.
Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance
Zixia Cao and Ruiliang Yan
The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors
Lily Lin and Brent McFerran
  • The current research examined and found that marketing cues that suggest larger body types as acceptable in society (i.e., presenting larger-bodied models as "real" or "normal") increased people’s consumption of unhealthy foods and decreased their motivation to engage in a healthier lifestyle​.
Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context
Nadav Yakobovitch and Amir Grinstein
  • The article studies the role of materialistic values in the ability to influence consumers to reduce consumption by simple normative messages, demonstrating when noramtive demarketing can backfire and how such a "boomerang" effect can be mitigated.
An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
Kathryn J. Aikin, Amie C. O’Donoghue, Claudia M. Squire, Helen W. Sullivan, and Kevin R. Betts
  • We investigate how inclusion of a “toll-free statement” for reporting side effects in DTC TV ads affects risk and benefit comprehension; the findings suggest that it can be added without significantly affecting comprehension, and select presentations are preferable for communicating the statement.​​
​​​​Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs
Richard G. Netemeyer, Scot Burton, J. Craig Andrews, and Jeremy Kees
  • The purpose of the article was to determine if the emotions of fear, disgust, and guilt evoked by varying levels of graphic health warnings on cigarette packages affect smoker and non-smoker personal consideration of smoking and the harmfulness of secondhand smoke to children.
Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection
Kristen L. Walker
  • Marketers and policymakers rely on transparency and trust to solve privacy issues in our data-rich society; this article argues that consumers are not 'sharing' information in online interactions, but rather 'surrendering' information.
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