Journal of Public Policy & Marketing

Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy. Each issue features a wide-ranging forum for the research, findings, and discussion of marketing topics related to business and government, including, but not limited to, issues on innovation, economic development, globalization, ecology, safety and security, nutrition and health, consumer vulnerability and protection, ethics and social responsibility, regulation and deregulation, antitrust, privacy, and intellectual property. Journal of Public Policy & Marketing publishes papers that contribute to an understanding of the role of marketing as it arises from and leads to policy decisions and/or legislative and regulatory actions. All types of papers and research procedures are valued by the journal, including surveys, laboratory and field experiments, time series, conceptual analysis, and legal analysis. The journal welcomes both normative and positive-oriented articles, as well as both macro- and micro-level analyses. Papers submitted to Journal of Public Policy & Marketing should be explicit about the contribution to marketing and public policy. (more information)

Print ISSN: 0743-9156; Online ISSN: 1547-720
Frequency: Semiannual; Current Volume: 35

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Editor's Perspective​

Prof. Stewart shares his thoughts on impact, theory, getting accepted, and navigating the review process at JPPM.




2016 Thomas C. Kinnear Award Announced

Ronald Paul Hill and Kelly D. Martin have been voted as the recipients of the 2016 Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective”


  • ​Manuscripts are being solicited for an upcoming special issue devoted to the relationship between food and consumer and societal well-being. This special issue seeks to expand the research conducted to date, and approach the relationship between food and well-being through a broad lens—focusing on consumer health as well as other measures of individual or societal well-being—to identify the key role that marketing and public policy play in preserving and promoting well-being.​ (download here)

  • All submissions linking anti-consumption research to public policy and marketing are welcomed, although we have a particular interest in papers exploring a much neglected aspect of the consumption continuum, the end-stage of consumption, and areas concerning waste, disposal, unmaking waste, sharing, collaborative consumption, reuse, repurposing, maintenance, and circulation.  ​(dowload here​)​

Special Issue on Subsistence Marketplaces​​

  • ​In keeping with the mission of the Journal of Public Policy and Marketing, this special issue seeks papers that identify policy implications of research and theory that focuses on and stems from an understanding of micro-level phenomena in subsistence marketplaces. ​(dowload here​​)​​

Authors and Reviewers

AMA Vice President of Publications

AMA Editorial Staff 

Matt Weingarden

Director of Integrated Academic Content

​Marilyn Stone

Senior Managing Editor

Tamara Ghattas

Associate Managing Editor

Manuscript Central Administrator​​​​


Michelle Kritselis

Associate Managing Editor​​​


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