Journal of Public Policy & Marketing

Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy. Each issue features a wide-ranging forum for the research, findings, and discussion of marketing topics related to business and government, including, but not limited to, issues on innovation, economic development, globalization, ecology, safety and security, nutrition and health, consumer vulnerability and protection, ethics and social responsibility, regulation and deregulation, antitrust, privacy, and intellectual property. Journal of Public Policy & Marketing publishes papers that contribute to an understanding of the role of marketing as it arises from and leads to policy decisions and/or legislative and regulatory actions. All types of papers and research procedures are valued by the journal, including surveys, laboratory and field experiments, time series, conceptual analysis, and legal analysis. The journal welcomes both normative and positive-oriented articles, as well as both macro- and micro-level analyses. Papers submitted to Journal of Public Policy & Marketing should be explicit about the contribution to marketing and public policy. (more information)

Print ISSN: 0743-9156; Online ISSN: 1547-720
Frequency: Semiannual; Current Volume: 35



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Editor's Perspective​

 
Prof. Stewart shares his thoughts on impact, theory, getting accepted, and navigating the review process at JPPM.

  


ANNOUNCEMENTS​

 

2017 Thomas C. Kinnear Award Announced

The 2017 Thomas C. Kinnear/Journal of Public Policy & Marketing Award will be presented at the 2017 Summer AMA Academic Conference in San Fancisco this August. 


CALL FOR PA​PERS

  • ​Manuscripts are being solicited for an upcoming special issue devoted to the relationship between food and consumer and societal well-being. This special issue seeks to expand the research conducted to date, and approach the relationship between food and well-being through a broad lens—focusing on consumer health as well as other measures of individual or societal well-being—to identify the key role that marketing and public policy play in preserving and promoting well-being.​ (download here)

Authors and Reviewers

AMA Vice President of Publications


AMA Editorial Staff 


Matt Weingarden

Director of Integrated Academic Content

mweingarden@ama.org

​Marilyn Stone

Senior Managing Editor

mstone@ama.org

Tamara Ghattas

Associate Managing Editor

Manuscript Central Administrator

tghattas@ama.org​​​​

 

Michelle Kritselis

Associate Managing Editor

mkritselis@ama.org​​​




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Please contact one of our dedicated account executives listed below to learn more about advertising opportunities in AMA’s publications.​

Bob Lorber, AMA Account Executive 

Cleo Chitester, AMA Account Executive
(727) 329-4428

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