Journal of Public Policy & Marketing

Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy. Each peer-reviewed issue features a wide-ranging forum for the research, findings, and discussion of marketing topics related to business and government, including, but not limited to, issues on innovation, economic development, globalization, ecology, safety and security, nutrition and health, consumer vulnerability and protection, ethics and social responsibility, regulation and deregulation, antitrust, privacy, and intellectual property. Journal of Public Policy & Marketing publishes papers that contribute to an understanding of the role of marketing as it arises from and leads to policy decisions and/or legislative and regulatory actions. All types of papers and research procedures are valued by the journal, including surveys, laboratory and field experiments, time series, conceptual analysis, and legal analysis. The journal welcomes both normative and positive-oriented articles, as well as both macro- and micro-level analyses. Papers submitted to Journal of Public Policy & Marketing should be explicit about the contribution to marketing and public policy. (more information)

Print ISSN: 0743-9156; Online ISSN: 1547-720
Frequency: Semiannual; Current Volume: 36

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 Special Issue Announcement



 Upcoming Conference

  • Call for Papers: 2018 Marketing and Public Policy Conference

    Call for Papers: 2018 Marketing and Public Policy Conference

    The Marketing and Public Policy Conference offers a unique platform to share forward-focused research that aid public policy makers in resolving real world problems utilizing marketing strategies and theories. The conference will take place on June 7 – 9, 2018 at the Hilton Columbus Downtown, Columbus, OH and the theme is Rigorous Science, Public Good.


Authors and Reviewers

Editors in Chief


Scot Burton
University of Arkansas

Pam Scholder Ellen

Georgia State University

Joshua L. Weiner
Oklahoma State University

Senior Editor, AMA Journals

University of Pennsylvania​ 

AMA Vice President of Publications

Editor's Perspective​

Former Editor Dave Stewart shares his thoughts on impact, theory, getting accepted, and navigating the review process at JPPM.


AMA Editorial Staff 

Matt Weingarden

Director of Integrated Academic Content

​Marilyn Stone

Senior Managing Editor

Michelle Kritselis

Associate Managing Editor​​​


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Bob Lorber, AMA Account Executive 

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(727) 329-4428

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