Table of Contents, Journal of Marketing Research

Volume 46, Number 2
April 2009
  • Quality May Not Win
    Brian T. Ratchford
  • Ignore Successful Followers—Entry Is Still Urgent
    Steven M. Shugan
  • A Broader Perspective of Network Effects
    David J. Reibstein
  • Both Network Effects and Quality Are Important
    Peter E. Rossi
  • Moving Targets: Price, Quality, and Platform Competition
    Jennifer Brown and John Morgan
  • Why and How Quality Wins Over Network Effects and What It Means
    Gerard J. Tellis, Eden Yin, and Rakesh Niraj
The Diffusion of Services
Barak Libai, Eitan Muller, and Renana Peres
Web Appendix

How Does Assortment Affect Grocery Store Choice?
Richard A. Briesch, Pradeep K. Chintagunta, and Edward J. Fox
Web Appendix

Why Do Consumers Buy Counterfeit Luxury Brands?
Keith Wilcox, Hyeong Min Kim, and Sankar Sen
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