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Volume 53, Issue 6

December 2016


Design of Search Engine Services: Channel Interdependence in Search Engine Results
Benjamin Edelman and Zhenyu Lai
  • Search engines can design search results to encourage users to click paid advertisements instead of unmonetized hyperlinks, and we measure this effect in the context of the travel industry and Google Flight Search.
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry
Sarang Sunder, V. Kumar, and Yi Zhao
  • This research attempts to provide the first steps in applying customer valuation and customer centric marketing in the CPG setting by applying a novel methodology to assess the CLV of a CPG consumer.
The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In
Gabriela N. Tonietto and Selin A. Malkoc
When Remembering Disrupts Knowing: Blocking Implicit Price Memory
Ellie J. Kyung and Manoj Thomas
  • When shopping for items, consumers often compare new prices to old prices in memory. Most people think that explicit price recall helps memory-based comparisons, but our research shows that explicit price recall can actually hurt memory-based price comparisons.
Anticipation of Future Variety Reduces Satiation from Current Experiences
Julio Sevilla, Jiao Zhang, and Barbara E. Kahn
  • This research demonstrates that the act of anticipating what one will be consuming in the future in a given consumption domain influences satiation from a current experience.
Fairness Ideals in Distribution Channels
Tony Haitao Cui and Paola Mallucci
  • We sought to analytically and experimentally evaluate whether fairness concerns affect firms’ decisions in a dyadic channel and how. We find that the exogenous channel structure has significant influence on firms’ fairness perceptions and, therefore, on their decisions.
Signaling Through Price and Quality to Consumers with Fairness Concerns
Xiaomeng Guo and Baojun Jiang
  • We study how consumers’ fairness concerns affect the firm’s optimal pricing and product quality decisions; we show that consumers’ fairness concerns may not necessarily be bad for the firm and good for the consumers.
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices
Morgan K. Ward and Susan M. Broniarczyk
  • In gift registry contexts, close (vs. distant) givers are more likely to relationally signal by electing to diverge from recipients’ explicitly selected gifts on the registry to freely chosen items that signal their relationship.
Choosing Variety for Joint Consumption
Jordan Etkin
  • When making choices for joint consumption with a relationship partner, the amount of variety consumers prefer depends on how much future time they perceive ahead in their relationship.
Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements
Young Eun Huh, Joachim Vosgerau, and Carey K. Morewedge
  • We demonstrate a novel way that eating a food increases the desire to eat other foods: independent of more general drives like hunger, we find that eating a food activates a goal to consume other foods that one perceives to be complementary to that food (e.g., milk and cookies, cheese and crackers).
Belief in Free Will: Implications for Practice and Policy
Yanmei Zheng, Stijn M.J. Van Osselaer, and Joseph W. Alba

Journal of Marketing Research Subject and Author Index, Vol. 53, 2016​​​

 
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