Archive l Journal of Marketing Research

AMA members may order additional subscriptions at a reduced cost.
Not an AMA member? You may still order AMA publications online​.​​​​


Sign up to receive JMR Tables of Contents via e-mail

Just Accepted & Ahead of Print
JMR 2011
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 Newsletter Signup

Sign up to receive AMA Journal Reader


 Featured Podcasts