American Marketing Association

Press | Awards


New Theory Focuses on Customer Valuation
Press Release​

The Journal of Marketing Announces New Coeditors
Article

Christine Moorman Named Editor-Designate of Journal of Marketing
Article


Thinking about Extending That Product Line? A New Study Says Think Again
Press Release
Article

Don’t Sit Still: Ads with Movement Raise Consumer Perceptions of Novelty
Press Release
Article

When Do 80% of Customers Choose the More Expensive Option?
Press Release
Article

Marketing Partnerships: Stock Prices Don’t Always Run with the Bulls

Marketing: How Does Business Debt Affect Firm Value and Consumer Satisfaction?

Message to Starbucks: Consumer Idea Generation is not One-Size-Fits-All

Price Fairness: When Do Consumers Blame the Michelin Man?
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