Previous Recipients | Sheth Foundation/Journal of Marketing Award


Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj,"Rethinking Customer Solutions: From Product Bundles to Relational Processes," Volume 70, Number 3m July 2007 

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis​
Volume 70, Number 4, October 2006

Adrian Payne and Pennie Frow
A Strategic Framework for Customer Relationship Management 
Volume 69, Number 4, October 2005

Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural
Volume 70, Number 4, October 2006​

Peter C. Verhoef
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Vol. 67, No. 4


Werner J. Reinartz and V. Kumar
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 
Vol. 67, No. 1

Stephen L. Vargo and Robert F. Lusch 
Evolving to a New Dominant Logic for Marketing"

Vol. 68, No. 1

Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Vol. 68, No. 1

Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Vol. 63, No. 2

Richard L. Oliver, Whence Consumer Loyalty,
Vol. 63, Special Issue

Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis
Vol. 62, No. 1  

Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vol. 60, No. 3 

Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition
Vol. 59, No. 2

George S. Day, "The Capabilities of Market-Driven Organizations​​​​​
Vol. 58, No. 4  

Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Vol. 57, No. 1

Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences"
Vol. 57, No. 3

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