Previous Recipients | Sheth Foundation/Journal of Marketing Award

​2017

Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj,"Rethinking Customer Solutions: From Product Bundles to Relational Processes," Volume 70, Number 3m July 2007 

2016
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis​
Volume 70, Number 4, October 2006

2015
Adrian Payne and Pennie Frow
A Strategic Framework for Customer Relationship Management 
Volume 69, Number 4, October 2005

2014
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural
Transformation
"
Volume 70, Number 4, October 2006​

2012
Peter C. Verhoef
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Vol. 67, No. 4

 

2011
Werner J. Reinartz and V. Kumar
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 
Vol. 67, No. 1


2010
Stephen L. Vargo and Robert F. Lusch 
Evolving to a New Dominant Logic for Marketing"

Vol. 68, No. 1

2009
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Vol. 68, No. 1


2008
Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Vol. 63, No. 2

2007
Richard L. Oliver, Whence Consumer Loyalty,
Vol. 63, Special Issue

2006
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis
Vol. 62, No. 1  

2005
Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vol. 60, No. 3 

2004
Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition
Vol. 59, No. 2

2003
George S. Day, "The Capabilities of Market-Driven Organizations​​​​​
Vol. 58, No. 4  

2002
Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Vol. 57, No. 1

2001
Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences"
Vol. 57, No. 3

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