Table of Contents | Journal of Marketing

Volume 78, Number 2
March 2014

Hauke A. Wetzel, Maik Hammerschmidt and Alex R. Zablah

Xueming Luo, Michelle Andrews, Yiping Song and Jaakko Aspara

Mahima Hada, Rajdeep Grewal and Gary L. Lilien

Hans Risselada, Peter C. Verhoef and Tammo H.A. Bijmolt

Nicole Koschate-Fischer, Johannes Cramer and Wayne D. Hoyer

Renana Peres and Christophe Van den Bulte

Zhenfeng Ma, Zhiyong Yang and Mehdi Mourali

Berna Devezer, David E. Sprott, Eric R. Spangenberg and Sandor Czellar
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