Current Issue


AMA members may order additional subscriptions at a reduced cost.
Not an AMA member? You may still order AMA publications online​.​​​​​​


​Volume 25, Issue 1

March 2017


International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?
Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen, and Mariella Piantoni
Time, Temporality, and Internationalization: The Relationship Among Point in Time of, Time to, and Speed of International Expansion
Mikael Hilmersson, Martin Johanson, Heléne Lundberg and Stylianos Papaioannou
Antecedents and Consequences of Infidelity in Cross-Border Business Relationships
Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, and Paul Christodoulides
Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
Stanford A. Westjohn, Holger Roschk, and Peter Magnusson
Intention–Behavior Discrepancy of Foreign Versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge
Luping Sun, Xiaona Zheng, Meng Su, and L. Robin Keller
​​​​​​​​​​​​​​​​​​​
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.
 

 Upcoming Conferences

 
 

 Sign Up for AMA Journal Reader

 
Sign up to receive Article Curations from AMA Journals delivered to your inbox!


 

 Upcoming Webcasts

 
 

 Marketing News