Peer-Review Process | Journal of International Marketing

The procedures guiding the selection of articles for publication in JIM require that no manuscript be accepted until after it is has been reviewed by the editor and sent to at least two reviewers. The decision of the editor to publish the manuscript is influenced considerably by the judgments of these advisors, who are experts in their respective fields. The author's name and credentials are removed prior to forwarding a manuscript to reviewers to maximize objectivity and ensure that a manuscript is judged solely on the basis of its content and contribution to the field.


Review Policies

  • Members of the JIM Editorial Review Board are appointed by the Editor. They may be replaced by the Editor at any time.
  • The review process is double-blind. Only the Editor knows the identity of the author and the reviewers.
  • The Editor has the final authority for the acceptance or rejection of any article.
  • No formal articles by the editor may be submitted for publication in JIM during the Editor's term of office. 


Review Team Roles

Editor: The Editor is responsible for the content in JIM and has final authority over the acceptance of all manuscripts. However, the Editor must follow the guidelines for appropriateness and be responsive to the recommendations of the reviewers. In cases where the Editor has a conflict of interest with a given submission, a Guest Editor will be assigned to handle that manuscript.


Reviewers: Reviewers come from the Editorial Review Board, which is determined by the Editor. In addition, ad hoc reviewers who are not members of the Editorial Review Board review articles.

Step-by-Step Review Process

  1. The assistant to the editor checks the submission for adherence to JIM guidelines and forwards it to the Editor.
  2. The Editor identifies desk rejects and sends this decision to the authors. For other manuscripts, the Editor chooses 2–4 reviewers.
  3. The reviewers are contacted and asked to evaluate the submission within four weeks. Additional reviewers are solicited as needed with the goal of at least two completed reviews.
  4. The input of the review team is sent to the Editor, who drafts and sends a decision based on this input.


Acceptance Criteria

All manuscripts are judged on their contributions to the advancement of the science and/or practice of international marketing. All articles are expected to follow the rules for scholarly work, namely:

  • Use references to previous work when developing your model or theory. Do not assume other work on the subject does not exist, giving yourself credit for all the ideas in your manuscript.
  • When data collection is discussed, consider the relevance of the sample to the subject matter. Carefully chosen sample groups are preferable to haphazardly chosen participants who have little knowledge of or relevance to the subject being studied.
  • Give as much information as possible about the characteristics of the sample and its representativeness of the population being studied.
  • Do not ignore the nonrespondents. They might have different characteristics than the respondents.
  • Give consideration to the limitations of your study, model, and/or concepts and discuss these in your manuscript. Be objective.
  • Use appropriate statistical procedures.
  • Address the reliability and validity of any empirical findings.


Evaluation Criteria
Manuscripts submitted for publication consideration in JIM are judged on the basis of their potential contribution to the advancement of the science and/or practice of international marketing. For a manuscript to be published in JIM, it must meet three minimum criteria:

  1. It must make a contribution to knowledge in international marketing. It must provide new insights, new ideas, and/or new empirical results.
  2. It must be based on sound evidence, whether through literature review, theory, or empirical research. It is expected that articles submitted for publication consideration to JIM will be more theory based, more literature based, and/or more rigorously empirical than articles published in journals whose primary target audience is practicing managers.
  3. It must be of value to international marketing educators and/or practitioners. That is, the information must be considered new, insightful, and important by the international marketing educators and/or international marketing practitioners who constitute the readership of JIM.
  4. Under conditions of space constraints and equal potential contribution to international marketing knowledge, an article with a broader readership appeal is more likely to be published in JIM.

Other Information

All published material is copyrighted by the American Marketing Association with future-use rights reserved. This does not limit the author's right to use his or her own material or place it in future works, provided full credit is given to the American Marketing Association.

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