Journal of International Marketing: Editorial Guidelines

Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

The editor encourages scholars and practitioners from around the world to submit articles with a diverse approach to international marketing. He welcomes traditional empirical articles on important international marketing issues, thoughtful essays on international marketing trends and practices, in-depth case studies of individual companies or industries, and integrative research reviews. These articles can be traditional narrative reviews or meta-analyses that result in theories, models, or further research agendas. Articles should be written in a clear, concise, and logical manner.

All submissions are subject to a double-blind refereeing process. Journal of International Marketing strives to publish work of the highest quality. Synthesis, replication with advancement, systematic extension, and work that disconfirms assumptions about international marketing are appropriate for submission. Managerial relevance is an important criterion in the final decision process.

The JIM Editorial Board is committed to providing authors with timely and constructive reviews. Turnaround time for most manuscripts is seven weeks. Manuscript acceptance rate for the past year is 11%.

Editorial Philosophy
The following provides a more specific articulation of the editorial position of JIM:

The domain is international marketing. JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM's audience includes educators and students of international marketing, thoughtful practitioners of business enterprises engaged in international business activities, and those involved in formulating public policy for international marketing activity.

The primary focus is on firm strategy and practice.
JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.

The approach is interdisciplinary. In practice, marketing functions are intertwined with other business activities, such as corporate strategy, procurement, logistics, human resource management, research and development, manufacturing, and so forth. Therefore, JIM especially encourages articles that provide holistic views of international marketing phenomena and those that explore interrelationships between marketing and other business functions.

Article formats are diverse. JIM publishes works in a variety of formats. First, traditional empirical articles on important international marketing issues are welcome. Second, strong conceptual articles on international marketing topics are encouraged. Third, in-depth case studies of individual companies or industries are welcome. Fourth, integrative research reviews are also of interest. These articles can be traditional narrative reviews or meta-analyses that result in theories, models, or further research agendas. Fifth, JIM encourages "Executive Insights"--pieces that report and express opinions on important and timely issues in international marketing practice.

The writing style is nontechnical. Although published articles must meet rigorous methodological criteria, the JIM editorial board strives to publish works that are written in an interesting, highly readable style. Articles should be written in a clear, concise, and logical manner. The text should appeal to a wide audience by avoiding the use of methodological/technical jargon whenever possible. It may be more appropriate to include technical details in an appendix rather than in the body of the article.‚Äč
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