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Find out how HTML5 benefits your workflow, branding and—most importantly—your customers.
The era of Flash as the dominant format for rich media advertising has come to a close. Google isn’t accepting new Flash ads any more and will stop displaying Flash ads entirely in early 2017. And, of course, Flash never really worked on mobile to begin with—Apple’s iOS never supported Flash at all.
What does this mean for you? New ads must be submitted in HTML5 and existing Flash ads will need to be converted. Google offers tools you can use to create your ads in HTML5; you can also do so yourself with a variety of available tools or even code them manually. Some Flash ads that were previously uploaded to AdWords can and will be (and perhaps already have been) converted to HTML5 by Google automatically. Converted Flash ads will be labeled as “Flash and HTML5” in AdWords and will continue to run.
Facts vs. Fiction of Flash and HTML5:
1. FACT: Most sites, namely Google, no longer accept Flash ads.
As Flash recedes to the background, HTML5 has taken its place as the industry standard for digital ads, according to the Interactive Advertising Bureau. It works on mobile, it’s the preferred format with Google, and its relevance will only grow as Flash is relegated to the dustbin of internet history.
2. FICTION: HTML5 is nothing more than Flash, just newer.
Without getting too technical, HTML5 is simply the latest progression of the fundamental coding language used to build almost everything on the web. HTML5 allows audio and video to be coded without plug-ins (like Flash) and enables the use of live text and web fonts.
3. FACT: HTML5 is now the industry standard for display ads.
HTML5 is an integral component of both the present and future, and now is the time to get on board and start adapting. The digital ad space is constantly evolving, and HTML5 will usher further innovation as designers experiment and push the limits of what it can do.
What Questions to Ask:
- How does switching from Flash to HTML5 impact the way you market your product?
- Do you have more options now, or fewer?
- Does this mean a more time-consuming and less efficient workflow?
Want to Learn More about HTML5?
Monotype’s latest e-book separates fact from fiction and answers some important questions about what the immediate future holds for the digital advertising landscape. You’ll learn about the advantages HTML5 offers compared to Flash, how web fonts open up possibilities within HTML5, and how HTML5 ads can create a better user experience.
You’ll also learn that even though transitioning to HTML5 is not without challenges, it doesn’t make sense to keep building ads the old-fashioned way.