How Mobile Event Apps Can Improve Attendee Engagement

CrowdCompass by Cvent
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Key Takeaways
​What?  Building an engaging strategy for your events can lead to increased ROI.
So what? A mobile event app can better connect your attendees, provide event guidance and improve session engagement.
Now what? Download "How to Elevate Your Attendee Experience and Improve Engagment," to learn how an event mobile app can take your event to the next level.

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Brought to you by: CrowdCompass by Cvent

Power attendee engagement with a mobile event app, before, during and after your event.

According to Forrester Research, 25% of the average B-to-B marketing budget is spent on events. After a company’s website, events are the most effective tactic in the marketing mix, but also one of the most expensive.

We all know the power of face-to-face interactions. Strategically building an engagement strategy for your events can help you achieve your goals and lead to increased ROI from events. Attendees enjoy your events more (and perceive more value from them) when they’re engaged. It’s what makes them more likely to make purchases, join a membership program, donate more money and sign up for the next event.

A mobile event app can help! Your attendees already have their noses in their phones, it’s time to use an app to your advantage and take back their attention. A mobile event app can connect your attendees with your event in new, deeper ways with only a little extra effort. It can facilitate session-level engagement, spark new interactions and direct attendees to important conference gatherings, like receptions, mixers and more.

Attendee engagement doesn’t start and end at your event. It should be hard-coded into every step you take before, during and after your conference. 

Download this e-book to learn how to elevate attendee experience and engagement. This e-book will also provide you with the following tips: 

  • Before your event: Set up for success
    • Plan of attack
    • Early access
    • Build excitement
  • During your event: Engaging your attendees
    • Session-level engagement
    • Attendee-to-attendee engagement
    • Engaging with games
  • After your event: Driving continued engagement
    • Keep your attendees returning year after year
    • Drive increased ROI for sponsors and exhibitors
    • Measure

With these tips, you’ll be a master in no time. 

FREE e-book: Download: How to Elevate Your Attendee Experience and Improve Engagment


DOWNLOAD INFOGRAPHIC: Power Engagement with a Mobile Event App

Author Bio:

CrowdCompass by Cvent
<p>CrowdCompass by Cvent offers innovative mobile app development for conferences, meetings, conventions, trade shows, and events. With thousands of unique and customized event apps published, our clients rely on us to help them deliver a smarter event experience that increases engagement and delivers a strong return on investment.</p>
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