Five Reasons to Make the Leap from Online Cloud Storage to Branded Image Libraries

Flight by Canto
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Key Takeaways

What? Image libraries provide more organizational and search capabilities than file-sharing tools such as Dropbox.

So what? Despite the ease of use, cloud-based storage services were not created with administrative features that marketers and creatives need to do their jobs efficiently and accurately.

Now what? To learn more about how digital asset management systems can streamline workflows while improving productivity download a free e-book from Canto: Graduating from Cloud Storage to a Branded Image Library.

Sponsored by: Flight by Canto

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Image Libraries Offer a Range of File Organization and Management Capabilities Unmatched by Cloud Storage

The advancement of cloud computing and cloud-based file sharing has done wonders for business and been a driver in team-based collaboration. Companies like Box and Dropbox have capitalized on cloud-based storage as the foundation of their business models and in the process established themselves as market leaders. However, as easy and accessible as cloud-based file sharing has become, it still has some obvious drawbacks.

For marketers, agencies and creatives, the biggest shortcoming is that Dropbox and similar cloud-based file sharing solutions lack the robust organizational and management capabilities offered by image libraries powered by digital asset management (DAM) systems. Image libraries deliver a wide range of file organization, visualization and distribution features beyond simplistic file storage.

Cloud Storage versus Image Libraries
Dropbox and other cloud-based storage services were not created with the management and administration features that marketers and creatives need to do their jobs efficiently and accurately. It’s challenging to control permissions in file sharing applications since users are granted all-or-nothing access to folders and sub-folders. Team members may leave the company, leaving brand assets exposed to outsiders. In other cases, files are made available to parties that shouldn’t have been given access in the first place.

Some other ways that cloud storage systems fall short include:

  • It’s too easy for people to accidentally delete files that are synced to their machine.

  • Cloud storage sites provide no branded experience whatsoever.

  • File sharing services cannot perform routine tasks like resizing images, converting from high-res to low-res nor can they crop and download portions of an image needed for e-mail, social and web applications.

  • Dropbox users struggle to keep track of different versions of their visual content.

  • Cloud storage apps don’t enhance files with metadata, therefore search capabilities are very limited—especially once you have thousands of brand assets to comb through.

  • Without being able to document copyright information together with the file, the lack of digital rights management (DRM) introduces a high level of risk to companies when brand images become outdated due to license or product expiration.

Free e-Book Download:  Graduating from Cloud Storage to a Branded Image Library

Image libraries, such as Flight by Canto, go far beyond standard cloud storage services to provide marketing teams, partners and creatives with a specially designed organizational tool that offers filtered search, rich visual previews, digital rights management and more to streamline workflows while improving productivity. There are five key features that make image libraries the best method for managing branded marketing assets:

  1. Organizational Capabilities – DAM-powered image libraries let you apply metadata such as keywords to files in bulk or individually, as well as navigate via familiar folder structures. Leading image libraries also offer image recognition and auto-tagging to speed the cataloging process.

  2. Advanced Search – Image libraries offer rich visual search capabilities. Graphic assets are
    arranged in a thumbnail grid, much like on a stock photography website, which makes it easy to scan and search for images visually or refine search results by filtering based on file size, date uploaded, keywords and other known details.

  3. Mobility – The ability to browse your brand assets from a gallery-style interface on your mobile device is key to enhanced user experience and productivity in today’s fast-paced world.

  4. Branded Distribution Center – While basic cloud storage is like a file repository, image libraries serve as distribution centers in which teams can share content from a branded portal, speeding response times, increasing transparency and reducing bulky attachments. Permissions can be granted based on the sensitivity of the project, providing even more control over branded content.

  5. Digital Rights Management – DRM, combined with ongoing employee education on copyright laws, serves as an organization’s best defense against copyright infringement lawsuits. With advanced image libraries, not only can users easily define licensing terms and expiration dates, but libraries can also require people to agree to terms and conditions before downloading imagery, adding an extra layer of protection.

To learn more about how image libraries are better suited for brand asset management download a free e-book from Canto: Graduating from Cloud Storage to a Branded Image Library.


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Author Bio:
Flight by Canto
<p>Flight is your central location for sharing, storing, and collaborating on files. Find files fast, manage your branded content, and utilize Flight's many integrations to enhance your workflow.</P>
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